Core Insights - Hormel Foods Corporation has appointed Jason Levine as the new chief marketing officer (CMO), a role aimed at enhancing marketing capabilities and accelerating growth strategies [1][3][4] Group 1: Leadership and Experience - Jason Levine brings over 20 years of experience in the consumer packaged goods industry, having previously served as CMO for North America at Mondelz International, overseeing a multibillion-dollar portfolio [2][5] - Levine's background includes significant roles at Kraft Foods Group and PIM Brands, where he led marketing initiatives and innovation strategies [2][5] Group 2: Strategic Focus - The new CMO role will focus on advancing brand strategy, digital capabilities, and creating scalable marketing platforms across various channels and markets [3] - The integration of enterprise business analytics with the Brand Fuel function will enhance the strategic use of data and technology for impactful brand marketing and consumer-driven growth [3] Group 3: Company Overview - Hormel Foods Corporation, based in Austin, Minnesota, generates approximately $12 billion in annual revenue and is recognized for its diverse portfolio of brands, including PLANTERS, SKIPPY, and SPAM [7][8] - The company is a member of the S&P 500 Index and has received numerous accolades for corporate responsibility and community service [7][8]

Core Insights - Mondelēz is enhancing its partnership with the NCAA by collaborating with current and former NCAA athletes to generate excitement during the March Madness tournament [1][3][7] - The company is offering fans a chance to win a VIP trip to the 2026 NCAA Men's or Women's Final Four through various promotional activities [1][4] Partnership and Promotions - The partnership includes a 30-second advertisement featuring college basketball stars Juju Watkins and Jackson Shelstad, which began airing on March 13 [2][3] - Mondelēz brands such as OREO, RITZ, CHIPS AHOY!, TRISCUIT, and WHEAT THINS will engage fans through a microsite where they can enter sweepstakes and participate in games to win prizes [4][5] Athlete Involvement - A roster of NCAA athletes has been selected as brand ambassadors to promote Mondelēz products during the tournament [3][7] - Notable athletes include Caleb Love, Juju Watkins, Brandon Dwyer, and others representing various brands under Mondelēz [7] Event Presence - Mondelēz will have a significant presence at the Men's Final Four in San Antonio, offering giveaways and interactive experiences for fans [5][6] - The belVita brand will debut at the NCAA Women's Final Four in Tampa, providing samples and hosting meet-and-greet events [6] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, with a diverse portfolio of iconic brands [9]