Core Viewpoint - The ROG Xbox Ally series, launched by Microsoft in collaboration with ASUS, is not a traditional Xbox handheld but rather a Windows 11 PC disguised as an Xbox device, limiting its compatibility with existing Xbox game libraries [1][2]. Group 1: Product Overview - The ROG Xbox Ally series is marketed as part of the Xbox ecosystem but fundamentally operates as a Windows 11 device, which can only run Xbox games that support the Xbox Play Anywhere (XPA) service [1][2]. - The device's operating system, referred to as "Xbox UI," is essentially a customized version of Windows 11, optimized for gaming but not a true Xbox handheld [2][3]. Group 2: Xbox Play Anywhere (XPA) Service - The XPA service, launched in 2016, allows players to switch seamlessly between Xbox consoles and Windows PCs, but its popularity has declined significantly since the pandemic, with only 7% of games supporting it as of 2024 [3][4]. - The decline in XPA support is attributed to developers' reluctance to optimize games for both Xbox and PC platforms, leading to a limited library of only around 1,400 games over eight years [4][5]. Group 3: Market Positioning and Challenges - Microsoft appears to be targeting Xbox players with the Ally series, avoiding direct competition in the crowded Windows handheld market by using ambiguous marketing language [2][3]. - The Xbox platform's smaller active device base compared to competitors like PlayStation results in lower prioritization from developers, making it challenging for Xbox Ally to gain traction similar to devices like the Steam Deck [5].

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NRG will benefit from cutting-edge gaming hardware designed and tested to meet the demands of the highest competitive level TORONTO, May 12, 2025 (GLOBE NEWSWIRE) -- ASUS Republic of Gamers (ROG) and NRG today announced the expansion of their partnership. NRG, an American esports team, will benefit from a full range of ROG laptops, desktops, and handheld gaming devices — equipping them with leading hardware on their road to excellence and success. "NRG is a massive force in esports, and we're proud to expan ...