Financial Data and Key Metrics Changes - First quarter net sales increased by 1% year over year to $778 million, with wholesale net sales up 2% and direct-to-consumer sales flat [21][22] - Gross margin expanded by 30 basis points to 50.9%, while SG&A expenses increased by 1% [21][22] - Diluted earnings per share rose by 6% year over year to $0.75 [21] Business Line Data and Key Metrics Changes - Columbia brand net sales increased by 3%, while Mountain Hardwear net sales decreased by 14% and SOREL net sales decreased by 8% [30][35][37] - Direct-to-consumer net sales in the US declined by low single digits, with e-commerce sales down by high single digits [22][23] - International markets showed strong performance, with LAAP net sales up 14% and EMEA net sales up 7% [24][28] Market Data and Key Metrics Changes - US net sales decreased by 1%, with the wholesale business relatively flat [22] - China net sales increased by low teens percent, driven by strong e-commerce growth [24] - Japan net sales increased by mid-teens percent, benefiting from strong demand for late season and winter products [26] Company Strategy and Development Direction - The company is focused on mitigating the impacts of US tariff increases and has a diversified supply chain to navigate uncertainties [9][14] - Columbia plans to increase investment in demand creation and launch a new global marketing platform starting in August [15][17] - The company aims to preserve capital and mitigate tariff impacts while seeking opportunities to gain market share from competitors [14][54] Management's Comments on Operating Environment and Future Outlook - Management expressed uncertainty regarding consumer behavior in the second half of the year due to tariff impacts and economic conditions [20][108] - The company has withdrawn its full-year 2025 outlook due to heightened uncertainty but anticipates net sales growth of 1% to 5% for the second quarter [18][108] - Management remains optimistic about international markets, particularly in China and Japan, where growth opportunities are strong [24][26] Other Important Information - The company has identified cost savings and profit-enhancing opportunities beyond the $150 million target established in 2024 [19] - Columbia's marketing spend as a percentage of sales for the first quarter was 6.4%, indicating a commitment to increasing marketing investments [58] Q&A Session Summary Question: What is the outlook for wholesale in the second half? - Management indicated that the wholesale order book has not changed meaningfully and expects similar growth to earlier projections [41][45] Question: Are there opportunities to take market share due to private label offerings from China? - Management believes there are opportunities to gain market share from smaller brands and private label businesses affected by tariff challenges [43][54] Question: How will the company manage the $40 million to $45 million in incremental costs due to tariffs? - Management stated that these costs are direct and will be absorbed primarily in the second half of the year, with potential for some costs to carry into 2026 [48][92] Question: What are the expectations for demand creation and marketing spend? - Management plans to increase marketing investments and improve efficiency in spending, with a focus on new campaigns starting in August [56][58] Question: What is the current state of the business in China? - Management noted strong growth in China and plans to continue investing in localized design and production to capitalize on market opportunities [66][68]

Financial Data and Key Metrics Changes - In Q1 2025, net sales increased by 1% year over year to $778 million, with wholesale net sales up 2% and direct-to-consumer sales flat [19][20] - Gross margin expanded by 30 basis points to 50.9%, while SG&A expenses increased by 1% [19][20] - Diluted earnings per share rose by 6% year over year to $0.75 [19] Business Line Data and Key Metrics Changes - Columbia brand net sales increased by 3%, while Mountain Hardwear net sales decreased by 14% and SOREL net sales decreased by 8% [28][33][35] - The US direct-to-consumer net sales declined by low single digits, with e-commerce down by high single digits, while brick-and-mortar sales were up low single digits due to new store contributions [21][20] - International markets showed strong performance, with LAAP net sales up 14% and EMEA net sales up 7% [22][25] Market Data and Key Metrics Changes - US net sales decreased by 1%, with the wholesale business relatively flat [20] - China net sales increased in the low teens percentage, driven by strong e-commerce growth [22] - Japan net sales increased in the mid-teens percentage, benefiting from strong demand for late-season and winter products [23] Company Strategy and Development Direction - The company is focused on mitigating the impacts of US tariff increases and has a diversified supply chain to navigate uncertainties [6][11] - Columbia plans to increase investment in demand creation and launch a new global marketing platform starting in August [15][56] - The company aims to absorb much of the incremental tariff costs in 2025 while exploring strategies to offset higher tariffs in 2026 [12][13] Management's Comments on Operating Environment and Future Outlook - Management expressed excitement about the company's brands and strategies, despite the unprecedented level of public policy uncertainty regarding trade [6][7] - The company has withdrawn its full-year 2025 outlook due to heightened uncertainty regarding tariff rates and consumer demand [16][109] - Management anticipates a challenging US market in the latter half of the year, with higher prices negatively impacting consumer demand [18] Other Important Information - The company has identified cost savings and profit-enhancing opportunities beyond the $150 million target established in 2024 [17] - Columbia's greater reward program has been recognized as a top loyalty program, contributing significantly to direct-to-consumer sales [32] Q&A Session Summary Question: What is the expectation for wholesale in the second half of the year? - Management indicated that the fall order book has not changed meaningfully and expects wholesale growth to be similar to early February expectations [39][42] Question: Are there opportunities to take market share due to private label offerings from China? - Management believes there are opportunities to gain market share from competitors facing challenges with imports from China [41][52] Question: How will the $40 to $45 million in incremental COGS from tariffs be distributed? - Management expects the majority of the tariff costs to be realized in the second half of the year, with potential impacts extending into 2026 [43][46] Question: What is the outlook for demand creation spending? - The company plans to increase marketing spending and improve efficiency in campaigns starting in August [54][56] Question: What are the recent trends in the China market? - Management noted strong growth in China, with plans to continue investing in localized design and production [67] Question: How is the company managing inventory in light of tariff uncertainties? - The company is rationalizing inventory purchases and pulling in inventory to mitigate potential tariff impacts [100][101]