Core Insights - Mardi Mercredi, a South Korean fashion brand, is closing all its stores in China and will cease operations of its mini-program mall starting October 31, 2025, due to brand operational adjustments [1][5][13] Group 1: Store Closures - The brand has been withdrawing from multiple cities in China, including Beijing, Shanghai, and others, since September 2023 [3] - The first store in China opened in October 2022, and the brand has only been operational for about a year before the closure announcement [3] Group 2: Online Operations - The official mini-program mall will stop operations on October 31, 2025, and the membership system will also be terminated [5][6] - Customers are required to transfer their membership levels and points to the new brands Raive and Rest&Recreation before the deadline, or they will lose their points [5][8] Group 3: Brand Strategy - Mardi Mercredi's parent company plans to allocate more resources to new brands like Raive and Rest&Recreation, indicating a strategic shift in focus [1][13] - Rest&Recreation, established in February 2022, has been expanding rapidly in China, with multiple store openings in major cities [14]