Core Insights - Taboola has partnered with BuzzFeed Asia to launch DeeperDive, a Gen AI answer engine designed to enhance user engagement and create new revenue streams for publishers [1][4][5] Group 1: Product Overview - DeeperDive integrates AI search capabilities directly on publisher websites, utilizing high-quality content from journalists to provide instant answers to user inquiries [2][7] - The service will initially be available in Singapore, Malaysia, and the Philippines, targeting key Southeast Asian markets [1] Group 2: User Engagement and Experience - The platform encourages users to ask questions and receive immediate, relevant answers, fostering a more interactive and engaging experience [3][7] - By offering multifaceted answers and links to related articles, DeeperDive aims to increase time spent on site and enhance reader loyalty [7] Group 3: Revenue Opportunities - DeeperDive presents a new monetization channel for publishers by allowing contextually relevant ads to be integrated into AI-generated results, capturing search-like advertising revenue [7] - This innovation positions publishers to leverage user inquiries as commercial opportunities while maintaining a seamless user experience [7]

Core Insights - Taboola has partnered with The Bangkok Post to implement DeeperDive, a generative AI answer engine designed to enhance readership and engagement while creating new revenue streams [1][4] Group 1: DeeperDive Overview - DeeperDive integrates generative AI search capabilities directly onto publisher websites, utilizing high-quality content from journalists and editors [2] - The tool allows readers to ask questions and receive instant, reliable answers, enhancing the user experience and engagement [3][5] Group 2: Benefits for The Bangkok Post - The Bangkok Post aims to leverage its 79-year history in journalism to provide innovative content experiences through DeeperDive [4] - The implementation of DeeperDive is expected to increase reader engagement by offering multifaceted answers and encouraging deeper exploration of content [5] Group 3: Revenue Opportunities - DeeperDive presents a new monetization channel for publishers by integrating contextually relevant, high-intent ads into AI-generated results, allowing for search-like advertising revenue [5] - This approach enables publishers to transform user inquiries into commercial opportunities while maintaining a seamless reader experience [5]

Core Insights - Taboola has partnered with India Today Group to introduce DeeperDive, a Gen AI answer engine designed for the open web, marking a significant advancement in AI-driven content engagement in the APAC region [1][3] Group 1: DeeperDive Overview - DeeperDive allows readers to ask questions and receive instant answers sourced from high-quality content created by journalists, enhancing the user experience on publisher websites [2][4] - The AI engine leverages proprietary, real-time content, providing smarter and more diverse answers based on current trends and user engagement [5][6] Group 2: India Today Group's Role - India Today Group, with a legacy of 50 years, is recognized for its leadership in India's media landscape and commitment to innovation [3][7] - The partnership with Taboola reflects the Group's strategy to embrace technology and enhance reader engagement through AI [5][9] Group 3: Benefits of DeeperDive - DeeperDive aims to increase readership and engagement by providing intuitive answers and links to relevant articles, encouraging deeper content exploration [5][6] - The platform also opens new monetization opportunities for publishers by integrating contextually relevant ads into the AI-generated results, allowing for search-like advertising revenue [5][6]

Core Insights - Gannett Co., Inc. has launched DeeperDive, an industry-first Generative AI answer engine developed by Taboola, fully implemented on USA TODAY, reaching over 195 million monthly unique visitors [1][2][3] - The DeeperDive technology aims to enhance user engagement by providing clear, AI-generated responses enriched with relevant stories and context, addressing the challenges posed by traditional AI search engines [2][3] - This partnership is expected to create new revenue channels through stronger advertising CPMs and increased reader engagement, with plans to integrate purchasing opportunities tailored to user interests [2][3] Company Overview - Gannett Co., Inc. is a diversified media company focused on empowering communities through trusted journalism and digital marketing solutions, reaching approximately 140 million monthly unique visitors [5][7] - USA TODAY, a cornerstone of the national media landscape since 1982, serves as the foundation for Gannett's newsroom network, delivering high-quality content to a significant audience [6][7] - Taboola, the partner behind DeeperDive, provides performance advertising technology that reaches approximately 600 million daily active users, enabling businesses to achieve measurable outcomes [8]

Core Insights - Gannett Co., Inc. has launched DeeperDive, an industry-first Generative AI answer engine developed by Taboola, now fully implemented on USA TODAY, reaching over 195 million monthly unique visitors [1][2] - DeeperDive aims to enhance user engagement by providing AI-generated responses enriched with relevant stories and context, addressing the challenges posed by traditional AI search engines [2][3] - The partnership with Taboola is expected to drive stronger advertising CPMs and create new revenue channels through curated ads and increased reader engagement [2][3] Company Overview - Gannett Co., Inc. is a diversified media company focused on empowering communities through trusted journalism and digital marketing solutions, reaching approximately 140 million monthly unique visitors [5][7] - USA TODAY, a cornerstone of the national media landscape since 1982, serves as the foundation for Gannett's newsroom network, delivering high-quality content to an audience of about 73 million unique visitors each month [6][7] - Taboola specializes in performance advertising technology, reaching approximately 600 million daily active users and partnering with major publishers to enhance audience engagement and revenue [8]

Core Insights - Gannett Co., Inc. has launched DeeperDive, an industry-first Gen AI answer engine developed by Taboola, now fully implemented on USA TODAY [1] - DeeperDive is designed to enhance user engagement by providing GenAI conversations directly on the USA TODAY platform, which attracts over 195 million monthly unique visitors [1] - The implementation follows a successful beta phase, leveraging years of proprietary, real-time, high-quality content generated by USA TODAY's journalists and editors [1]