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Reddit Stock Rallies 36% in One Year: Should You Buy, Hold, or Sell?
ZACKS· 2026-01-06 18:46
Key Takeaways Reddit shares gained 35.9% in a year, beating the broader tech sector. RDDT's Q3 ad revenue jumped 74% on stronger engagement and AI tools. Premium valuation and rising competition remain key risks for the stock. Reddit (RDDT) shares have gained 35.9% in the trailing 12-month period, outperforming the broader Zacks Computer & Technology sector’s rise of 22.1%. The Zacks Internet - Software industry increased 0.8% in the same time frame.The outperformance can be attributed to the company’s stro ...
RDDT Rides on Solid ARPU Growth: Is the Growth Thesis Strengthening?
ZACKS· 2025-12-23 18:00
Key Takeaways RDDT's ARPU rose 41% year over year to $5.04 in the third quarter of 2025. RDDT grew active advertisers by more than 75%, pushing ad revenue up 74% to $549 million. RDDT's international ARPU increased 39% year over year as global users and engagement expanded. Reddit (RDDT) is benefiting from solid Average Revenue Per User (ARPU) growth. In the third quarter of 2025, ARPU increased 41% year over year to $5.04, indicating that portfolio expansions are driving higher monetization per user. The c ...
RDDT's User-Friendly Features Boost Ad Revenue: More Upside Ahead?
ZACKS· 2025-12-17 18:11
Key Takeaways RDDT posted a 74% year-over-year jump in advertising revenue to $549 million in the third quarter of 2025. RDDT reached 116 million daily active users and 444 million weekly active users, both up 20% year over year. RDDT saw active advertisers climb 75% year over year as automation tools improved campaign efficiency. Reddit (RDDT) is benefiting from its strong focus on enhancing user-friendly features, which is driving significant growth in user engagement and ad revenue. In the third quarter ...
Reddit Surges 97% in the Past 6 Months: Is the Stock Worth Buying?
ZACKS· 2025-12-04 17:41
Core Insights - Reddit (RDDT) shares have surged 96.7% over the past six months, significantly outperforming the broader Zacks Computer & Technology sector, which rose 27.4% [1]. Group 1: Performance Comparison - Reddit's shares have outperformed peers such as Pinterest (PINS), Meta Platforms (META), and Snap (SNAP), with Pinterest shares dropping 18.8% and both Meta and Snap losing 6.6% in the same period [2]. Group 2: User Engagement and Revenue Growth - The company's strong performance is attributed to increased user engagement, with daily active users reaching 116 million and weekly active users at 444 million, both up 20% year over year [6]. - Average Revenue Per User (ARPU) increased by 41% year over year to $5.04, indicating effective monetization strategies [3]. - Advertising revenues surged 74% year over year to $549 million, driven by a growing active advertiser count, which expanded by over 75% year over year [11]. Group 3: AI and Advertising Tools - Reddit is leveraging AI-powered tools to enhance user engagement and search functionality, including the introduction of Reddit Answers, which has seen over 75 million weekly searches [7][8]. - The company has introduced new advertising tools such as Reddit Pixel, Conversion API (CAPI), and Dynamic Product Ads (DPA) to support campaign performance and attract more advertisers [10]. Group 4: Future Earnings Estimates - For Q4 2025, Reddit expects revenues between $655 million and $665 million, with a Zacks Consensus Estimate of $668.52 million, reflecting a year-over-year growth of 56.30% [12]. - The consensus estimate for earnings per share for Q4 is 97 cents, indicating a year-over-year growth of 169.44% [13]. - For the full year 2025, the revenue estimate is $2.12 billion, showing a year-over-year growth of 62.78% [13]. Group 5: Valuation and Investment Opportunity - Reddit's stock is currently trading at a premium, with a forward Price/Sales ratio of 14.44, higher than its median of 14.39 and the sector's average of 6.72 [14]. - The company holds a Zacks Rank 1 (Strong Buy) and a Growth Score of A, indicating a strong investment opportunity [17].
RDDT 12.97X P/S Suggests Premium Valuation: Should You Buy the Stock?
ZACKS· 2025-11-10 19:16
Core Insights - Reddit (RDDT) shares are trading at a premium with a forward 12-month Price/Sales (P/S) ratio of 12.97X, significantly higher than the Zacks Computer and Technology sector's 6.75X and the Zacks Internet - Software industry's 4.95X [1][8] - The company has seen a 19.1% increase in shares year-to-date, although this is below the broader Zacks Computer & Technology sector's rise of 24.2% [5] - Reddit's advertising revenue surged 74% year-over-year to $549 million, driven by a 75% increase in active advertisers [8][12] Financial Performance - RDDT's shares have outperformed peers like Pinterest (PINS), Meta Platforms (META), and Snap (SNAP), which have forward 12-month P/S ratios of 3.88X, 6.88X, and 2.13X respectively [2][8] - The company reported 116 million daily active users and 444 million weekly active users, both up 20% year-over-year [11] - Average Revenue Per User (ARPU) grew 41% year-over-year to $5.04, indicating effective monetization strategies [11] User Engagement and Growth Strategies - Reddit's expanding portfolio, including unique ad solutions like Dynamic Product Ads (DPA), has driven advertiser adoption and performance [12] - International growth is a focus, with ARPU rising 39% year-over-year to $1.84 in international markets [13] - The introduction of Reddit Answers has increased user engagement, with over 75 million weekly searches on the platform [14] AI and Technological Advancements - The company has invested in AI-powered tools to enhance user experience and community moderation, launching Reddit Pro tools for publishers [17][18] - These tools aim to improve content sharing and engagement for Reddit's 110 million daily active users [18] Future Outlook - For Q4 2025, Reddit expects revenues between $655 million and $665 million, with a Zacks Consensus Estimate of $668.07 million, reflecting a year-over-year growth of 56.20% [19] - The consensus earnings estimate is pegged at 98 cents per share, indicating a year-over-year growth of 172.22% [20] - The company's strong advertising business and improved user experience justify its premium valuation, supported by a Zacks Rank 1 (Strong Buy) and a Growth Score of A [21]
Reddit Rises 21% Year to Date: Buy, Sell, or Hold the Stock?
ZACKS· 2025-10-13 18:26
Core Insights - Reddit (RDDT) shares have increased by 21.5% year-to-date, outperforming the Zacks Computer & Technology sector's growth of 19.6% and the Zacks Internet - Software industry's rise of 16.7% [1][11] - The company's advertising revenue surged by 84% year-over-year to $465 million in Q2 2025, driven by a 50% increase in active advertisers and deeper investments from existing advertisers [4][11] - Reddit's Average Revenue Per User (ARPU) grew by 47% year-over-year to $4.53, indicating effective monetization strategies [7][11] Performance Comparison - Reddit has outperformed peers such as Pinterest (PINS), which saw a 4.9% increase, and Snap (SNAP), which experienced a 27.7% decline in share price year-to-date [2] - The company's expanding portfolio and user engagement have contributed to its superior performance compared to competitors in the digital advertising space [3][11] Advertising Growth Drivers - Key growth drivers include the adoption of Dynamic Product Ads, which yield an average return on ad spend that is twice as high as standard campaigns [8] - Reddit's automation tools, such as auto-bidding and integration with third-party platforms, have simplified campaign scaling for advertisers [8] - The launch of the Community Intelligence engine and new ad products is expected to enhance campaign performance and attract more advertisers [9][12] International Expansion - Reddit's international growth is significant, with ARPU from international markets rising by 40% year-over-year to $1.73, aided by machine translation in 23 languages [10] Future Revenue Estimates - For Q3 2025, Reddit anticipates revenues between $535 million and $545 million, with a Zacks Consensus Estimate of $549.69 million, reflecting a year-over-year growth of 57.80% [15] - Earnings estimates for the same period are pegged at 52 cents per share, indicating a year-over-year growth of 225% [16] Valuation Insights - Reddit's stock is currently trading at a premium, with a forward Price/Sales ratio of 14.23, higher than its median of 14.63 and significantly above peers like Pinterest and Snap [17] - Despite the premium valuation, the company's growth prospects are supported by its expanding advertising business and improved user experience [20]
Reddit vs. Meta: Which Social Media Giant Stock Is the Better Buy Now?
ZACKS· 2025-10-07 18:20
Core Insights - Reddit (RDDT) and Meta Platforms (META) are prominent players in the digital advertising space, with RDDT emerging as a community-driven platform and META dominating through established platforms like Facebook and Instagram [1][2]. Digital Advertising Market - The global digital advertising market was valued at $488.4 billion in 2024 and is projected to reach $1,164.25 billion by 2030, with a CAGR of 15.4% from 2025 to 2030, benefiting both Reddit and META [2]. Reddit's Performance - Reddit's advertising revenue surged 84% year-over-year to $465 million in Q2 2025, driven by increased advertiser activity and a 50% rise in active advertisers [4][11]. - The platform's focus on automation and usability, including tools like Smartly, has enhanced advertising success by simplifying campaign management for advertisers [5]. - Reddit's new tools for publishers, such as article insights and AI-powered recommendations, are currently in beta testing, indicating ongoing innovation [6]. Meta's Performance - Meta's advertising revenue grew 21.5% year-over-year to $46.56 billion in Q2 2025, with AI integration driving user engagement and ad performance [7][11]. - AI-powered ad recommendation models have improved ad conversions by approximately 5% on Instagram and 3% on Facebook, contributing to increased user engagement [8]. - Meta's AI tools are utilized by over 3.48 billion daily users, enhancing the effectiveness of its advertising strategies [9]. Stock Performance and Valuation - Year-to-date, Reddit and Meta shares have increased by 24.6% and 22.3%, respectively, with Reddit's outperformance attributed to strong ad revenue growth and improved targeting [12]. - Both RDDT and META shares are currently considered overvalued, with RDDT trading at a forward Price/Sales ratio of 14.79X compared to META's 8.18X [16]. - The Zacks Consensus Estimate for RDDT's 2025 earnings is $1.82 per share, reflecting a 154.65% year-over-year increase, while META's estimate is $28.14 per share, indicating a 17.94% increase [18]. Conclusion - Reddit is positioned for greater upside potential due to rapid revenue growth and an expanding advertiser base, while META faces challenges in monetizing its AI services amid stiff competition [20][21].
RDDT vs. GOOGL: Which Ad-Tech Powerhouse Stock Has Greater Upside?
ZACKS· 2025-09-05 17:51
Core Insights - Reddit (RDDT) and Alphabet (GOOGL) are significant players in the digital advertising sector, with Reddit emerging as a community-driven platform and GOOGL maintaining its dominance in global search and digital ads [1][2] Digital Advertising Market Overview - The global digital advertising market was valued at $488.4 million in 2024 and is projected to reach $1,164.25 million by 2030, with a CAGR of 15.4% from 2025 to 2030, benefiting both Reddit and GOOGL [2] Reddit's Performance - Reddit's advertising revenue surged 84% year over year to $465 million in Q2 2025, driven by increased investments from existing advertisers and a 50% rise in active advertisers [4][10] - The platform's focus on automation and usability, including tools like Smartly, enhances advertisers' ability to launch and optimize campaigns [5] - Reddit Answers saw significant growth, with weekly users increasing from 1 million to 6 million, contributing to improved ad revenues [6] Alphabet's Performance - Alphabet's advertising revenues increased 10.4% year over year to $71.34 billion in Q2 2025, with search and other revenues rising 11.7% to $54.19 billion and YouTube ad revenues improving 13.1% to $9.77 billion [9][10] - The introduction of AI-powered tools like Asset Studio reflects Alphabet's commitment to enhancing advertiser capabilities [9] Stock Performance and Valuation - Year-to-date, Reddit's stock has risen 42%, while Alphabet's has increased by 22.7%, attributed to strong ad revenue growth and engagement [10][12] - Both stocks are currently considered overvalued, with RDDT trading at a forward Price/Sales ratio of 17.35X compared to GOOGL's 7.76X [14] Earnings Estimates - The Zacks Consensus Estimate for RDDT's 2025 earnings is $1.81 per share, indicating a 154.35% year-over-year increase, while GOOGL's estimate is $10 per share, reflecting a 24.38% increase [16] Conclusion - Reddit is viewed as having greater upside potential due to its rapid revenue growth, expanding advertiser base, and enhanced engagement tools compared to Alphabet [19]
Reddit vs. Snap: Which Social Media Ad Stock is the Smarter Buy Now?
ZACKS· 2025-08-07 16:55
Core Insights - Reddit (RDDT) and Snap (SNAP) are competing for digital ad budgets, with Reddit focusing on community engagement and Snap on visual messaging and AR experiences [1][2] - Both platforms are investing in AI to enhance ad targeting and campaign performance [1][2] Digital Advertising Market - The global social media ad market is expected to grow from $228.18 billion in 2024 to $406.64 billion by 2029, at a CAGR of 12.25% [2] - Brands are increasingly seeking platforms with personalized reach and engaged audiences, benefiting both Reddit and Snap [2] Reddit's Position - Reddit has over 100,000 active subreddits, with Reddit Answers reaching 6 million weekly active users in Q2 2025, a 5x increase sequentially [4][11] - Ad revenues for Reddit grew 84% year over year to $465 million in Q2 2025, with a consensus estimate of $438.33 million for Q3 2025 [6][12] - Daily Active Uniques (DAUq) rose 21% year over year to 110.4 million in Q2 2025, with a consensus estimate of 113.17 million for Q3 2025 [7] Snap's Position - Snap's global user base reached 469 million DAUs in Q2 2025, an 8.6% year-over-year increase [8] - The Snapchat+ subscriber base approached 16 million, supported by new offerings like Lens+ [9][11] - Commerce-driven ad volume grew 39% year over year in Q2 2025, with newer ad formats like Sponsored Snaps showing stronger conversion outcomes [10][12] Financial Performance and Valuation - RDDT shares have increased by 30.2% year-to-date, while SNAP shares have declined by 27.7% [13] - RDDT trades at 17.35X forward Price/Sales, significantly higher than SNAP's 2.09X [11][16] - The Zacks Consensus Estimate for Reddit's Q3 2025 earnings is 34 cents per share, a 112.5% increase year over year, while SNAP's estimate is 4 cents per share, a 50% decline year over year [18] Investment Outlook - Reddit is building momentum through community engagement and improving ad tools, but its monetization model is still evolving [19] - Snap offers a more mature platform with a broader global footprint and deeper youth traction, making it a more attractive investment option [20]
Reddit Expands Commerce Ad Stack: Is the Growth Thesis Accelerating?
ZACKS· 2025-06-24 15:26
Core Insights - Reddit is transitioning from community-led discovery to full-funnel performance marketing, resulting in a 61% year-over-year increase in advertising revenue to $358.6 million in Q1 2025, with performance campaigns making up 60% of total ad spend [1][10] Group 1: Advertising Strategy and Tools - Reddit is focusing on attracting conversion-oriented advertisers through innovative solutions like Dynamic Product Ads (DPAs), which utilize real-time catalog feeds and machine learning to enhance product visibility and return on ad spend [2] - New tools such as the Meta campaign import feature and expanded Smartly.io integration have been introduced to simplify campaign setup and management, enabling brands to scale their performance efforts more efficiently [3] - Over 90% of managed advertisers utilized Reddit's Pixel for conversion tracking in Q1, and revenue linked to Conversion API (CAPI) has more than tripled year-over-year, indicating strong adoption of Reddit's performance tools [4] Group 2: Competitive Landscape - Reddit faces increasing competition from Snap and Alphabet, both of which are enhancing their performance advertising capabilities and audience targeting tools [5] - Snap is expanding its commerce features with Dynamic Ads and improved conversion APIs, targeting mobile-first, Gen Z-focused verticals that overlap with Reddit's performance campaigns [6] - Alphabet is strengthening its position through Google Ads and YouTube shopping integrations, leveraging advanced AI and machine learning to optimize advertising for intent and conversion, posing a significant challenge to Reddit [7] Group 3: Financial Performance and Valuation - Reddit's shares have declined 17.9% year-to-date, contrasting with the broader Zacks Computer & Technology sector and Internet Software industry, which have increased by 0.9% and 11.2%, respectively [8] - Reddit's stock is trading at a forward 12-month Price/Sales ratio of 11.78X, significantly higher than the industry's 5.62X, indicating a premium valuation [12] - The Zacks Consensus Estimate for Q2 2025 earnings is 19 cents per share, an improvement from a loss of 6 cents per share in the previous year, while the fiscal 2025 earnings estimate is $1.21 per share, up from a loss of $3.33 per share in fiscal 2024 [15]