Core Viewpoint - Anta Group is reportedly planning to acquire the Reebok brand from Authentic Brands Group (ABG), which could significantly alter Anta's brand portfolio and enhance its global market presence [2][3][4]. Group 1: Acquisition Details - Anta Group has completed the funding for the acquisition of Reebok, although it has not officially commented on the market rumors [3][4]. - ABG has denied the acquisition in a memo sent to Reebok's authorized dealers, indicating uncertainty around the deal [4]. Group 2: Strategic Implications - If the acquisition is finalized, Reebok could serve as a strategic asset for Anta, allowing it to enhance its overseas market presence and achieve a dual-market strategy of "domestic + overseas" [5][16]. - The acquisition aligns with Anta's multi-brand strategy, which has successfully integrated brands like Fila and Descente into the Chinese market [6][16]. Group 3: Reebok's Market Position - Reebok, established in 1958, was once a leading global sports brand but has faced challenges in recent years, including a significant decline in market share after being acquired by Adidas in 2005 [9][10][11]. - In 2021, ABG purchased Reebok from Adidas for $2.5 billion, a significant drop from its previous acquisition price, reflecting Reebok's declining performance [11][12]. Group 4: Current Performance and Future Outlook - Reebok has struggled in the Chinese market, with a slow expansion rate and continuous losses reported by its current operator, Lianya Group [11][12]. - Despite its challenges, Reebok maintains a strong brand recognition in North America and Europe, which could be leveraged by Anta to enhance its global footprint [14][15][16]. - Anta's revenue for 2024 reached 70.826 billion yuan, marking a 13.6% increase, while its market share in China expanded to 23%, leading competitors like Nike and Li Ning [16][17].

那锐步有没有可能成为安踏反惯性的一条通路？即加大海外市场布局，让安踏所持有的品牌真正走上全球化道路，在海外站稳 脚跟，实现"国内+海外"的双腿走路？ 北京关键之道体育咨询有限公司创始人、CEO张庆认为，这需要看双方交易的是锐步全球所有权还是国内运营权。若是前者， 将对安踏全球化战略形成有力支撑。尽管锐步近年业绩持续下滑，但在北美、欧洲等市场仍保有一定的品牌认知度，同时拥有 具备规模的渠道资源。依托安踏自身的供应链优势及多品牌管理经验，有望助力其全球化战略的推进；而如果是后者，则是着 眼于其品牌矩阵中的空白定位"健身+潮流"，创造增量。 英敏特中国品类总监顾菁表示，锐步是曾有过辉煌历史的老牌运动品牌，主打健身、跑步和篮球等"大众运动"领域，相比安踏 主品牌，其受众定位又更偏向潮流和精英人群，可以形成有机互补。这项收购符合安踏多品牌、全球化的集团战略。 8月6日，经济观察报联系ABG方面，截至发稿，尚未收到回复。 据多家媒体报道，安踏集团拟收购美国品牌管理公司Authentic Brands Group（ABG）旗下的锐步品牌，且已完成资金交割。对 此，安踏集团回应称："不对市场传闻发表评论，建议以公司官方发布的 ...