Core Insights - The article discusses the transition from a traditional finance career to entrepreneurship in the plush toy industry, highlighting the emotional connection to toys and the market potential for growth in this sector [1][2][3]. Group 1: Industry Overview - The plush toy market is experiencing growth, driven by emotional consumer spending, particularly among women aged 15 to 35, who are becoming a significant force in the new consumer goods market [2]. - The market is currently dominated by foreign brands like Jellycat, which command high prices, indicating a willingness among consumers to spend on plush toys despite their cost [2]. - The emotional value of plush toys is emphasized, as they serve as a connection to personal memories and experiences, making them more than just simple objects [4][5]. Group 2: Company Development - The company has launched its first plush toy, named Ricky, which embodies the feelings of sensitivity and loneliness, aiming to resonate with urban consumers [9]. - The initial sales strategy involves using Xiaohongshu as the primary online sales platform, reflecting a strategic choice based on the founder's lack of experience in e-commerce [8]. - The founder's journey includes overcoming challenges such as product registration and marketing, showcasing the practical aspects of starting a business in a new industry [8][9].