Core Insights - The launch of the new product "THE MONSTERS Heart Code Series - Mini Labubu" by Pop Mart on August 28 has generated significant consumer interest, leading to a sell-out across multiple platforms within minutes of release [1][5] - The product's pricing strategy and limited availability have created a premium market, with resale prices on platforms like Dewu reaching between 1900 to 2000 yuan [1][5] Product Details - The "Mini Labubu" is priced at 79 yuan each, with a height of approximately 10.5 cm, and is available in two sets, A and B, priced at 1106 yuan each, containing 14 regular items and 1 hidden item with a rarity of 1:168 [5] - The product is designed for versatility, serving as a phone or keychain accessory, and is the first to utilize mini TPR (thermoplastic rubber) technology [5] Market Performance - The initial sales performance was robust, with over 300,000 units sold on the night of the launch, leading to all related products being taken down from online platforms [1] - The popularity of the "Labubu" series is further evidenced by the previous sales of the Labubu 3.0 blind box, which sold 410,000 units since its launch in 2025 [5] Consumer Behavior - The blind box sales model employed by Pop Mart has successfully tapped into emotional consumption trends among younger consumers, providing them with surprise and satisfaction, which encourages repeat purchases [14]