Core Insights - Viral Nation has been appointed as the Social Media Agency of Record for Rocket, a Detroit-based fintech platform that encompasses mortgage, real estate, title, and personal finance businesses [1] - The partnership aims to provide authentic homeownership stories that resonate with social media users, moving beyond curated content to offer real support and guidance [2][4] Company Overview - Rocket Companies, founded in 1985, operates various financial services including Rocket Mortgage, Redfin, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans [6] - The company is recognized for its exceptional client experiences, having been ranked 1 in client satisfaction for primary mortgage origination and servicing by J.D. Power a total of 22 times [7] Strategic Initiatives - The "Own the Dream" campaign launched by Rocket was amplified by Viral Nation's strategic social campaigns, achieving 247 million views nationwide and fostering genuine conversations across platforms [3] - Viral Nation will assist Rocket in showcasing real client stories and managing dynamic community engagement to guide potential homeowners through the homebuying journey [4][5] Industry Context - Nearly 80% of social media users seek inspiration for homeownership through their feeds, indicating a significant opportunity for brands to connect with audiences on a deeper level [2] - The collaboration between Rocket and Viral Nation aims to build a social movement that empowers Americans to envision themselves in the homeownership journey [5]

Core Insights - Rocket Companies reported strong first-quarter results for 2025, achieving $1.3 billion in adjusted revenue, which is at the high end of their guidance range [2][5][6] - The company is focused on integrating home search, origination, and servicing into a single platform to enhance the homeownership experience [2][5] Financial Summary - Total revenue for Q1 2025 was $1.037 billion, down from $1.384 billion in Q1 2024 [3][5] - Total expenses increased to $1.260 billion from $1.085 billion year-over-year [3][5] - GAAP net loss for Q1 2025 was $212 million, compared to a net income of $291 million in Q1 2024 [3][5] - Adjusted net income was $80 million, slightly down from $84 million in the previous year [3][5] - Adjusted EBITDA for the quarter was $169 million, down from $174 million in Q1 2024 [3][5] Key Metrics - Mortgage closed loan origination volume reached $21.6 billion, a 7% increase from $20.2 billion in Q1 2024 [6] - Net rate lock volume was $26.1 billion, a 17% increase compared to $22.4 billion in the same period last year [6] - Gain on sale margin decreased to 2.89%, down 22 basis points from 3.11% in Q1 2024 [6] Liquidity and Capital Structure - Total liquidity as of March 31, 2025, was $8.1 billion, including $1.4 billion in cash and $1.5 billion in corporate cash for loan originations [6][15] - The company announced a special cash dividend of $0.80 per share following the simplification of its capital structure [6] Strategic Initiatives - Rocket Companies announced an all-stock acquisition of Redfin Corporation for $1.75 billion, expected to close in Q2 or Q3 2025 [6] - The company also plans to acquire Mr. Cooper Group Inc. for $9.4 billion, with the transaction anticipated to close in Q4 2025 [6] - New product offerings include Rocket Mortgage RentRewards and a 1-0 Rate Break Buy Down to support homebuyers [6] Community Engagement - The Rocket Community Fund launched a digital inclusion initiative to provide technology training and internet access to Detroit residents [8]