Core Insights - The luxury goods industry is undergoing a significant adjustment, with global market growth stagnating for two consecutive years and a notable decline in the Chinese market, reflecting a challenging environment since the 2008 financial crisis [2][4][5] Market Performance - According to Bain & Company, the luxury goods market is expected to experience zero growth in 2025, with the Chinese luxury market facing a dramatic decline of 18% [5][8] - The luxury sector's core businesses, such as leather goods and jewelry, are under pressure, while the beauty segment shows slight growth, indicating a shift in consumer preferences [4][10] Consumer Behavior - The Z generation's luxury spending dropped by 7% in 2024, equating to a market evaporation of $57 billion, as consumers become more discerning and shift their spending towards more stable assets like gold and jewelry [5][8] - Chinese consumers are increasingly rational in their luxury spending, with only 26% of high-end consumers planning to increase their spending in 2025, a significant drop from previous years [8][9] Brand Strategies - Major luxury brands are reassessing their strategies, with LVMH's revenue declining by 4% in the first half of 2025, prompting the company to consider selling its designer brand Marc Jacobs to alleviate performance pressure [11][17] - The beauty segment is emerging as a potential new growth engine for luxury groups, with brands like LVMH and Kering investing in beauty products to attract younger consumers [20][22] Competitive Landscape - The luxury beauty market is witnessing a transformation, with traditional high-end brands facing growth challenges while ultra-high-end brands maintain stable growth [21][29] - Local brands are gaining traction in China, appealing to consumers seeking personalized and culturally relevant products, which poses a challenge to established luxury brands [9][29] Future Outlook - The luxury goods industry must adapt to changing consumer preferences and market dynamics, focusing on emotional engagement and experiential offerings to navigate the current downturn [9][20][29]