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国产游戏出海新蓝海:RuStore月活6550万,开发者收入翻倍增长
Guo Ji Jin Rong Bao· 2025-12-31 09:50
Core Insights - The RuStore platform has seen a significant increase in the influence of Asian game developers, with Chinese developers expected to grow in number by 2.5 times, revenue by 3.5 times, and application count by 40% by the end of 2025 [1] - RuStore's CEO Dmitry Pankrushov highlighted the strong growth potential of the Russian mobile application market for international developers, with over 50% of the overseas applications on the platform being published by Chinese studios this year [1] - RuStore, developed by Russian IT company VK, is one of the largest Android app stores in Russia, currently hosting over 100,000 applications and games from developers in 70 countries, with monthly active users exceeding 65.5 million [1] Market Trends - Since the beginning of 2025, there has been a 15% increase in Russian users' demand for Asian content, making this category a core driver for the RuStore platform [2] - Asian games contribute to more than half of the total payment revenue from overseas applications on the RuStore platform [2] - In response to user demand, RuStore is actively expanding partnerships with developers from China, Japan, Vietnam, and South Korea [2]
2025年中国开发者在RuStore影响力显著增强
Zhong Guo Jing Ji Wang· 2025-12-30 14:31
Core Insights - The Russian app market is showing strong attraction for international developers, with Chinese developers becoming leaders in the overseas segment of the RuStore platform, contributing over 50% of the platform's foreign applications [1] Group 1: Developer Growth - By 2025, the number of Chinese developers is expected to increase to 2.5 times the current figure, with the number of applications rising by 40% and revenue increasing by 3.5 times [1] - The quarterly advertising investment by Chinese developers in RuStore is projected to have a maximum increase of 40% by 2025, indicating a long-term strategic commitment to the Russian market [1] Group 2: User Engagement - Since the beginning of 2025, the demand for Asian content among Russian users has grown by 15%, making this category a core driver of platform development [1] - RuStore has surpassed 65.5 million monthly active users, showcasing its significant user engagement [1] Group 3: Platform Overview - RuStore, developed by Russian IT company VK, supports Android, HarmonyOS, and Aurora operating systems, and features over 100,000 applications and games from developers in 70 countries and regions [1] - The platform is actively expanding collaborations with Chinese developers to better meet user demands [1]