Core Insights - The Shanghai Sports Expo has redefined traditional exhibition concepts, showcasing a blend of various elements and trends in the sports industry, reflecting the robust development of Shanghai's sports sector [2][4]. Industry Overview - Shanghai's sports industry total output reached 316.9 billion yuan, with an added value exceeding 100 billion yuan, accounting for 1.9% of GDP. This marks a near doubling since the beginning of the 14th Five-Year Plan [4]. - Sports consumption in Shanghai has shown strong growth, with a 13.89% year-on-year increase in merchant transaction volume during the consumption festival period from May to November [4]. Event Highlights - The expo features a variety of immersive experiences, allowing attendees to engage deeply with sports activities, including trail running and climbing simulations, as well as VR/AR technology [9][11]. - The event also included the 2025 Shanghai International Intellectual Sports Expo, highlighting the cultural significance and development of intellectual sports in Shanghai [12][14]. Brand Participation - Major international brands such as NIKE, HOKA, BROOKS, and SALOMON participated, showcasing their latest products and technologies, emphasizing the expo's role as a global sports networking platform [13][20]. - SALOMON launched its global product debut at the expo, celebrating the 10th anniversary of its popular "Little Red Shoes" series, while HOKA also made its first major appearance in Shanghai [18][20]. Future Directions - The establishment of Shanghai Donghao Lansheng Sports Co., Ltd. signals a strategic move towards enhancing international collaboration in sports events and developing globally influential sports brands [5]. - The "Smart Running in Shanghai" seminar gathered experts in sports medicine and rehabilitation, focusing on scientific training and injury prevention, aligning with Shanghai's goal of becoming a globally renowned sports city by 2035 [7].