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释放体育消费潜力 20条最新举措来了!
Sou Hu Cai Jing· 2025-09-05 14:03
Core Viewpoint - The Chinese sports industry is rapidly developing and is becoming a crucial support for the strategy to expand domestic demand, with a clear blueprint for future growth outlined in the recent government opinion document [1] Group 1: Industry Growth Targets - The opinion sets a target for the sports industry to exceed 7 trillion yuan by 2030, with 20 specific measures proposed to achieve this goal [1] Group 2: Supply and Demand Coordination - The document emphasizes the need to enrich the supply of sports products by developing a multi-level event system and promoting the growth of outdoor sports and ice and snow economies [3][4] - It encourages the expansion of sports consumption scenarios by utilizing various types of urban spaces for community fitness facilities [3] Group 3: Strengthening Sports Enterprises - The opinion calls for strengthening sports enterprises by implementing policies that support private sector investment in the sports industry and enhancing industry collaboration [4] Group 4: Cultivating Growth Points - The document highlights the importance of industry integration, promoting collaboration between sports, tourism, culture, and health sectors to stimulate economic growth [5] - It also emphasizes regional coordination in developing sports industries in key areas like Beijing-Tianjin-Hebei and the Greater Bay Area [5] Group 5: Support and Service Enhancement - The opinion stresses the need for increased financial support for sports enterprises, including the development of intellectual property pledge loans to alleviate financing difficulties [7] - It proposes measures to enhance service guarantees, such as exploring prepayment fund management models to mitigate risks associated with prepaid sports consumption [7]
体育产业利好,国办最新印发
Group 1: Support for Sports Industry Development - Support for including eligible ice and snow equipment in large-scale equipment update support [3][4] - Encourage sports enterprises to collaborate with financial institutions and internet platforms to channel more quality resources into sports consumption [3][5] - Accelerate the implementation of national policies aimed at supporting enterprises and promoting the development of the private economy in the sports sector [3][6] Group 2: Expansion of Sports Consumption - Expand sports consumption scenarios by integrating digital technology, fostering intelligent, customized, and experiential sports consumption models [5] - Organize sports consumption activities and promote events that link sports with tourism and local culture [5] - Implement consumer-friendly measures, including financial subsidies for eligible sports service providers and the issuance of sports consumption vouchers [5] Group 3: Growth of Sports Enterprises - Strengthen and expand sports enterprises by implementing national policies that support private sector investment in the sports industry [6] - Encourage the upgrade of public sports venues and support the inclusion of eligible sports venue equipment in large-scale equipment update support [6] - Promote the integration of sports with other industries, enhancing the overall growth of the sports sector [6] Group 4: Regional Coordination and Development - Promote regional cooperation in major areas such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao Greater Bay Area to build regional sports industry belts [7] - Support the development of sports industry clusters in regions with clear leading industries and effective integration of production and urban development [7] Group 5: Digital Transformation in Sports - Explore the "data element × sports" initiative to support the application of big data and artificial intelligence in the sports field [8] - Enhance the digital transformation of sports enterprises, innovating production, service, and business models [8] Group 6: Financial Support for Sports Industry - Increase financial support by guiding financial institutions to optimize investment and financing services, and develop diverse credit products [9] - Support eligible sports enterprises in going public, refinancing, issuing bonds, and asset securitization [9] - Promote the construction of sports facilities through various funding sources, including government bonds and public welfare lottery funds [9]