Core Insights - The beauty sector on Douyin is experiencing intense competition, leading to accelerated industry reshuffling and the emergence of new wealth stories [1] Group 1: Market Dynamics - The top 10 beauty brands on Douyin for the first three quarters show a strong presence of domestic brands, with 7 out of 10 being local [2][3] - The head brand effect remains prominent, with Han Shu maintaining the top position, while domestic brands like Gu Yu and Natural Hall have rapidly ascended to the top five [2][8] - The ranking fluidity among leading brands has increased, with L'Oreal dropping from 2nd to 7th place, and several white-label brands disappearing from the top 10 [3][11] Group 2: Brand Performance - Baique Ling has made a remarkable rise, moving from 13th in Q1 to 4th in October, showcasing the strength of domestic brands [8][9] - International brands are struggling, with only 7 making it to the Q3 top 20, and L'Oreal falling out of the top 10 entirely [11][12] - VEIRFOO, a new international brand, has quickly entered the top 10, demonstrating the potential for new entrants in the market [12] Group 3: Consumer Behavior and Sales Strategies - The sales strategies of brands like Baique Ling emphasize self-broadcasting and influencer collaborations, significantly boosting their sales [10][21] - The rise of KAZOO and SDX in the neck care segment highlights the growing consumer interest in specialized skincare products [36][40] - The market for neck care products is expanding, with brands focusing on targeted solutions for aging concerns, indicating a shift in consumer awareness and demand [46]