Core Insights - The beauty sector on Douyin is experiencing intense competition, leading to accelerated industry reshuffling and the emergence of new wealth stories [1] Group 1: Market Dynamics - The top 10 beauty brands on Douyin for the first three quarters show a strong presence of domestic brands, with 7 out of 10 being local [2][3] - The head brand effect remains prominent, with Han Shu maintaining the top position, while domestic brands like Gu Yu and Natural Hall have rapidly ascended to the top five [2][8] - The ranking fluidity among leading brands has increased, with L'Oreal dropping from 2nd to 7th place, and several white-label brands disappearing from the top 10 [3][11] Group 2: Brand Performance - Baique Ling has made a remarkable rise, moving from 13th in Q1 to 4th in October, showcasing the strength of domestic brands [8][9] - International brands are struggling, with only 7 making it to the Q3 top 20, and L'Oreal falling out of the top 10 entirely [11][12] - VEIRFOO, a new international brand, has quickly entered the top 10, demonstrating the potential for new entrants in the market [12] Group 3: Consumer Behavior and Sales Strategies - The sales strategies of brands like Baique Ling emphasize self-broadcasting and influencer collaborations, significantly boosting their sales [10][21] - The rise of KAZOO and SDX in the neck care segment highlights the growing consumer interest in specialized skincare products [36][40] - The market for neck care products is expanding, with brands focusing on targeted solutions for aging concerns, indicating a shift in consumer awareness and demand [46]

Investment Rating - The report does not explicitly provide an investment rating for the neck cream industry Core Insights - The neck cream industry focuses on skincare for the neck area, aiming to moisturize, reduce neck lines, enhance firmness, and prevent signs of aging. The market is experiencing strong demand driven by increased awareness of anti-aging and the rise of personalized skincare needs. Innovation in technology and product formulation is crucial for growth in this sector [4][6] Market Background - The neck cream market in China has evolved through three stages: the embryonic stage (before 2000), the initiation stage (2001-2015), and the rapid development stage (2016-present). The current growth is fueled by the rise of e-commerce and the increasing recognition of neck care [6] - The market size for neck creams in China is projected to reach 2.09 billion yuan in 2024, with a CAGR of 14.8% from 2019 to 2024. By 2029, the market size is expected to grow to 3.32 billion yuan, with an average annual growth rate of nearly 9.0% from 2025 to 2029 [7][8] Market Status - The supply side of the neck cream market is diverse, involving raw material suppliers, manufacturers, sales channels, and consumers. The competition includes both international brands and local companies, with a focus on high-end anti-aging products and cost-effective skincare lines [9] - Social media platforms significantly boost market growth, with influencers and KOLs enhancing product visibility and consumer trust. For instance, Gopure's neck cream achieved over 400 million USD in sales within seven months of its launch on TikTok [10] Market Competition - The report identifies ten leading brands in the neck cream market, evaluated based on sales volume, brand popularity, and product pricing. Brands like SDX and KAZOO are noted for their competitive pricing and effective marketing strategies [11][14] - SDX, founded in 2021, has become a leading brand in online sales, focusing on effective and gentle anti-aging solutions for the neck area [15] - KAZOO emphasizes scientific skincare and has rapidly gained market recognition through effective product formulations and marketing strategies [16] Development Trends - The formulation of neck creams is increasingly incorporating natural ingredients and bioactive components, aligning with consumer preferences for safe and gentle products [27] - There is a trend towards more targeted and specialized products to meet diverse consumer needs based on skin type, age, and specific neck skin issues [28] - Regulatory frameworks are expected to improve, enhancing product safety and efficacy claims, thereby ensuring fair competition in the market [29]