2026 年 03 月 16 日 证券研究报告|公司研究|公司点评 吉宏股份(002803) AI 全链条赋能降本增效，自有品牌开启第二增长曲线 | 2026年03月13日 | | --- | | ・收盘价(元): | | 公司基本数据 | | | --- | --- | | 总股本(百万股) | 450.41 | | 总市值(百万) | 8,233.41 | | 流通股本(百万股) | 288.77 | | 流通市值(百万) | 5,278.72 | | 12 月最高/最低价(元) | 20.84/9.93 | | 资产负债率(%) | 34.56 | | 每股净资产(元) | 5.86 | | 市盈率(TTM) | 31.32 | | 市净率(PB) | 3.12 | 股价走势图 500% 20% 10% -30% | 作者 | | | --- | --- | | 裴伊凡 | 分析师 | | SAC 执业证书: S0640516120002 | | | 联系电话:010-59562517 | | | 邮箱: peiyf@avicsec.com | | | 郭念伟 | 分析师 | | SAC 执业证书:S0 ...

Core Viewpoint - Jihong Co., Ltd. (002803) expects a significant increase in net profit for the first three quarters of 2025, projecting between 209 million to 222 million yuan, representing a year-on-year growth of 55% to 65% [1] Group 1: Financial Performance - The company anticipates a net profit of 120 million to 134 million yuan for the third quarter, reflecting a year-on-year growth of 83.03% to 103.55% [1] - The recovery in performance is attributed to the resurgence of global market demand after a decline in 2024, which was linked to the expansion of overseas sales and the development of proprietary brands in cross-border social e-commerce [1] Group 2: Business Operations - Jihong Co., Ltd. operates a dual-driven business model, focusing on cross-border social e-commerce and paper-based fast-moving consumer goods packaging [1] - The company employs an AI-driven "goods find people" model to promote Chinese industrial products globally through major social platforms like Meta, TikTok, Google, YouTube, and Instagram [2] - The proprietary "Giikin 3.0" system integrates various AI models, enhancing the entire business process from product selection to customer service [2] Group 3: Market Position and Strategy - Jihong Co., Ltd. maintains the leading market share in domestic paper-based fast-moving consumer packaging, benefiting from long-term partnerships with major fast-moving consumer brands like Luckin Coffee, KFC, and McDonald's [2] - The company plans to increase investment in AI research and proprietary brand development, aiming to enhance its cross-border e-commerce business and expand its packaging operations overseas [3]

Core Viewpoint - The report highlights significant growth in key financial metrics for Jihong Co., following its successful listing on the Hong Kong Stock Exchange, marking it as the first domestic cross-border social e-commerce and fast-moving consumer goods packaging A+H share company [1] Financial Performance - The company achieved a revenue of 3.234 billion yuan, representing a year-on-year increase of 31.79% [1] - The net profit attributable to shareholders reached 118 million yuan, up 63.27% year-on-year [1] - The net profit excluding non-recurring items was 113 million yuan, reflecting a 79.43% increase [1] - Operating cash flow net amount was 183 million yuan, a substantial increase of 377.8% year-on-year [1] Cross-Border E-Commerce Business - The cross-border social e-commerce segment generated revenue of 2.116 billion yuan, a growth of 52.91% year-on-year [2] - The net profit attributable to shareholders from this segment was 55.4 million yuan, marking a 97.67% increase [2] - The company utilizes an AI-driven "goods find people" model for targeted advertising on major social platforms, promoting Chinese industrial products globally [2] - The proprietary "Giikin 3.0" system integrates with various AI models to automate the entire process from product selection to customer service [2] - The business has expanded to over 40 countries and regions, maintaining a leading ROI in advertising [2] Packaging Business - The packaging segment reported revenue of 1.115 billion yuan, with a year-on-year growth of 10.04% [3] - The net profit attributable to shareholders in this segment was 75.7 million yuan, an increase of 34.43% [3] - The company maintains the top market share in domestic paper-based fast-moving consumer goods packaging [3] - The growth in food-grade eco-friendly packaging orders is driven by partnerships with major brands like Luckin Coffee, KFC, and McDonald's [3] - The company operates over 10 large packaging production bases nationwide, all certified under various quality and environmental management systems [3] Future Strategy - Jihong Co. plans to increase investment in AI research and its own brand development to enhance its cross-border e-commerce business [3] - The packaging division aims to focus on sustainability through green, intelligent, and low-carbon initiatives, while expanding its overseas market presence [3] - The company intends to leverage the advantages of Hong Kong's international financial center to deepen global market penetration and enhance brand value [3]