Core Insights - SHEIN has launched the "SHEIN Xcelerator" brand incubation and support program to assist emerging and established brands, including Chinese designers, in global development and enhancing international brand recognition [1][4] - The program aims to leverage SHEIN's global reach, professional capabilities, and resources to create new opportunities for brand development and international expansion [1][4] Group 1: Program Overview - SHEIN Xcelerator is an evolution of the previous SHEIN X project, which has empowered thousands of designers since its launch in 2021 [2] - The upgraded program utilizes SHEIN's influence in brand building, efficient fulfillment systems, and market insights to accelerate the growth of emerging brands and expand the market presence of established brands [2][3] Group 2: Financial Performance - Since testing began in August 2023, nearly 20 brands have joined the program, generating approximately 3 billion yuan in revenue, with many brands experiencing a 190% average sales growth in their first year [3] - The brand Missguided is projected to achieve over 1.6 billion yuan in revenue within two years, showcasing the program's potential for significant financial impact [3] Group 3: Industry Impact - SHEIN Xcelerator emphasizes brand incubation and support, aiming to create globally influential brands and facilitate the transition from "product export" to "brand export" for domestic companies [4][5] - The program is expected to benefit upstream and downstream partners in the supply chain, leading to increased production orders and diversified manufacturing capabilities [4][5] Group 4: Digital Transformation - The inclusion of more diverse brands in SHEIN Xcelerator will contribute to broader digital transformation across industries, enhancing ecosystem services such as product management and order fulfillment [5] - The initiative is seen as a multi-win project that leverages SHEIN's success to empower brands aiming for global reach, ultimately benefiting the entire industry ecosystem [6]

Core Insights - SHEIN has launched the "SHEIN Xcelerator" brand incubation and support program aimed at assisting both emerging and established brands globally in their development and increasing international brand recognition and influence [1][2] - The program is an evolution of SHEIN's previous initiative, SHEIN X, which has empowered thousands of designers since its inception in 2021 [1] - The SHEIN Xcelerator leverages SHEIN's strengths in brand building, extensive consumer reach, efficient fulfillment systems, and market demand insights to accelerate brand growth [1] Financial Performance - Since the testing phase began in August 2023, nearly 20 brands have joined the program, generating approximately 3 billion yuan in revenue [2] - Many brands have experienced exponential growth in their first year, with an average sales increase of 190% [2] - The brand Missguided is projected to achieve over 1.6 billion yuan in revenue within two years [2] Industry Impact - SHEIN aims to empower brands of all sizes to realize their global ambitions, which is expected to have a systemic impact on the industry [2] - The initiative supports creativity and aims to foster a more prosperous ecosystem for brands to thrive globally [2]