Group 1 - SHEIN has launched the "SHEIN Xcelerator" brand incubation and support program aimed at fostering global emerging and established brands, including Chinese designers and brands, to enhance their international presence and influence [1] - The SHEIN Xcelerator program focuses on brand incubation and support, leveraging SHEIN's global platform, professional capabilities, and resources to create impactful global brands [1] - Since its testing began in August 2023, nearly 20 brands have joined the SHEIN Xcelerator, generating approximately 3 billion yuan in revenue, with an average sales increase of 190% in the first year for many brands [1] Group 2 - The growth of the SHEIN Xcelerator program is expected to benefit upstream and downstream suppliers and partners, leading to increased production orders and diversified production capabilities for manufacturing suppliers [2] - SHEIN aims to empower brands of all sizes through the SHEIN Xcelerator, which is anticipated to have a systemic impact on the industry, promoting a more prosperous ecosystem and providing diverse choices for global consumers [2] - The initiative is expected to create a win-win situation for all participants in the ecosystem, fostering a positive cycle that enhances the outbound industry ecosystem [2]

Core Insights - SHEIN has launched the "SHEIN Xcelerator" brand incubation and support program aimed at assisting both emerging and established brands globally in their development and increasing international brand recognition and influence [1][2] - The program is an evolution of SHEIN's previous initiative, SHEIN X, which has empowered thousands of designers since its inception in 2021 [1] - The SHEIN Xcelerator leverages SHEIN's strengths in brand building, extensive consumer reach, efficient fulfillment systems, and market demand insights to accelerate brand growth [1] Financial Performance - Since the testing phase began in August 2023, nearly 20 brands have joined the program, generating approximately 3 billion yuan in revenue [2] - Many brands have experienced exponential growth in their first year, with an average sales increase of 190% [2] - The brand Missguided is projected to achieve over 1.6 billion yuan in revenue within two years [2] Industry Impact - SHEIN aims to empower brands of all sizes to realize their global ambitions, which is expected to have a systemic impact on the industry [2] - The initiative supports creativity and aims to foster a more prosperous ecosystem for brands to thrive globally [2]