Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) serves as a significant platform for domestic enterprises to expand internationally while attracting foreign businesses, highlighting a two-way cultural exchange that enhances both economic benefits and cultural understanding [1][2][10]. Group 1: Domestic Enterprises Going Global - The Cultural Expo emphasizes the theme of "going global," with a dedicated exhibition area for cultural exports [4]. - BlueFocus Communication Group reported that in 2024, it expects revenues to exceed 60 billion yuan, with over 48 billion yuan coming from overseas operations, accounting for approximately 80% of total revenue [5]. - BlueFocus has developed a comprehensive overseas marketing service system, including media placement, content creation, and influencer marketing, with a global office network covering multiple countries [6]. - Pop Mart, a leading cultural entertainment company, has established over 500 physical stores in more than 30 countries and regions, with overseas revenue reaching 5.07 billion yuan in 2024, a year-on-year increase of 375.2% [7][8]. Group 2: Foreign Participation - The Cultural Expo attracted 305 overseas exhibitors from 65 countries and regions, along with professional attendees from 110 countries, showcasing a diverse range of cultural products [10]. - Exhibitors from countries like India, South Korea, and Egypt presented unique cultural artifacts, enhancing the event's international appeal [11][14]. Group 3: Cultural Exchange and Economic Impact - The two-way cultural exchange at the expo not only boosts bilateral trade but also fosters deeper understanding and collaboration in various fields [12][13]. - Experts suggest that successful cultural products have gained international attention, laying a solid foundation for future cooperation [13]. - Recommendations for enhancing cultural exports include understanding local laws and customs, promoting digital cultural products, and continuously optimizing cultural offerings [15][16].