Core Insights - The 2023 China Cross-Border E-commerce White Paper highlights a key trend where independent sellers using a combination of "SEO + social media + influencers" have reduced customer acquisition costs by 18% compared to platform sellers [1] Group 1: Company Overview - Luban Cross-Border Pass, a one-stop overseas marketing service platform under BlueFocus Media, has established a comprehensive empowerment system covering "traffic acquisition - operational conversion - capability growth" [1][13] - The platform has assisted over 50,000 Chinese enterprises in overcoming growth bottlenecks in international markets [1][13] Group 2: Services Offered - The platform offers a "0 service fee + fast account opening" green channel, allowing new customers to complete account verification in as little as 3 working days, which is three times faster than the industry average [2] - Multiple payment methods are supported, including Payoneer, Alipay, WeChat, and PingPong, facilitating transactions in both USD and RMB [2] Group 3: Performance Metrics - A 3C category independent seller utilized the platform's multi-currency real-time recharge feature during the Black Friday promotion, achieving a 15% market share in their niche within the first week of launching a hot-selling product [4] - A home goods brand achieved a 65% increase in CTR and a 32% reduction in customer acquisition costs through targeted Google search ads using a "long-tail keyword + dynamic landing page" strategy [5] Group 4: Media Resource Integration - Luban Cross-Border Pass has integrated resources from major and emerging media, creating a comprehensive traffic matrix that includes social (Meta, TikTok), search (Google, Bing), video (YouTube, BIGO Ads), and niche platforms (Pinterest, Snapchat) [7] - A fast-moving consumer goods brand increased brand exposure by 400% and achieved over 100,000 sales in the first month of a new product launch through a combination strategy involving TikTok, Pinterest, and Taboola [7] Group 5: Training and Support - The platform has developed a three-dimensional training system covering "theoretical learning - practical training - community exchange," offering weekly free live courses on advanced advertising techniques [9] - A specialized "Overseas Advertising Entry Program" is available for novice sellers, providing a 7-day course to teach them the entire process from website monitoring to data optimization [10]

有专家在接受证券时报记者采访时表示，文化产业双向奔赴的价值意义，不仅体现在经济效益层面对双边文化和服务贸易增长的拉动作用，而且也会对中 外文化及其它领域的交流产生积极影响。 走出去：文博会上国内企业积极"出海" 本届文博会着力打造文化开放与出海超级贸易平台，增设了文化出海展区，"出海"是本届文博会的关键词之一。 记者在展会现场发现，国内一些机构和企业正通过文博会平台，积极寻求"出海"。 在文博会现场，蓝色光标（300058）展区相关负责人孔晶向记者介绍了公司的出海业务情况。孔晶表示，2024年蓝色光标收入超过600亿元，其中海外业 务收入超480亿元，已经占蓝色光标整体收入的约八成。她表示，本届文博会上，蓝色光标专门做"出海"主题的展台，希望把公司"出海"的资源、能力、 渠道以及业务等，向所有参展的海内外客人呈现。 第二十一届中国(深圳)国际文化产业博览交易会(以下简称"文博会")日前在深圳举行。本届文博会上，国内企业积极发力"出海"，众多外国客商则走进文 博会，中外文化产业双向奔赴，成为一道靓丽的风景线。 本届文博会上，一方面，国内企业通过文博会平台积极"出海"，另一边，不少外国客商却"走进来"，来文博会寻 ...

第二十一届中国（深圳）国际文化产业博览交易会（以下简称"文博会"）日前在深圳举行。本届文博会上，国内企业积极发力"出海"，众多外国 客商则走进文博会，中外文化产业双向奔赴，成为一道靓丽的风景线。 有专家在接受证券时报记者采访时表示，文化产业双向奔赴的价值意义，不仅体现在经济效益层面对双边文化和服务贸易增长的拉动作用，而且也会对中外文化及 其它领域的交流产生积极影响。 走出去：文博会上国内企业积极"出海" 本届文博会着力打造文化开放与出海超级贸易平台，增设了文化出海展区，"出海"是本届文博会的关键词之一。 记者在展会现场发现，国内一些机构和企业正通过文博会平台，积极寻求"出海"。 在文博会现场，蓝色光标展区相关负责人孔晶向记者介绍了公司的出海业务情况。孔晶表示，2024年蓝色光标收入超过600亿元，其中海外业务收入超480亿元，已 经占蓝色光标整体收入的约八成。她表示，本届文博会上，蓝色光标专门做"出海"主题的展台，希望把公司"出海"的资源、能力、渠道以及业务等，向所有参展的 海内外客人呈现。 在蓝色光标展台，孔晶还向记者介绍了公司最新的文旅出海产品，这些以VR为载体的沉浸式体验产品，把历史文化、中国古诗词等一 ...