据港交所12月30日披露，北京蓝色光标（300058）数据科技集团股份有限公司(简称：蓝色光标，300058.SZ)向港交所主板递交上市申请，华泰国际、国泰 君安国际、华兴资本为其联席保荐人。这是该公司年内第二次递表港交所，曾于6月25日递交过上市申请。根据弗若斯特沙利文的资料，按照2024年收入 计，蓝色光标为最大的中国营销公司，亦为全球前十大营销传播公司中唯一一家中国企业，排名第十。 | [編纂]的[編纂]數目 : [編纂]股H股(視乎[編纂] | | | | | --- | --- | --- | --- | | 行使與否而定) | | | | | [编纂]數目 | . [编纂]股H股(可予[编纂]) | | | | [編纂]數目 | . . [编纂]股H股(可予[编纂]及 | | | | 視乎[編纂]行使與否而定) | | | | | 最高[編纂] : | | | 每股H股[編纂]港元,另加1.0%經 | | 紀佣金、0.0027%證監曾交易徵 | | | | | 費、0.00015% 會財局交易徵費及 | | | | | 0.00565%香港聯交所交易費(須於申 | | | | | 請時以港元繳足, ...

智通财经APP获悉，据港交所12月30日披露，北京蓝色光标数据科技集团股份有限公司(简称：蓝色光标，300058.SZ)向港交所主板递交上市申请，华泰国 际、国泰君安国际、华兴资本为其联席保荐人。这是该公司年内第二次递表港交所，曾于6月25日递交过上市申请。根据弗若斯特沙利文的资料，按照2024 年收入计，蓝色光标为最大的中国营销公司，亦为全球前十大营销传播公司中唯一一家中国企业，排名第十。 公司简介 招股书显示，蓝色光标成立于1996年，专注于为不同行业的客户提供一站式技术驱动营销服务，满足客户业务生命周期的营销需求。 根据弗若斯特沙利文的资料，按2024年收入计，蓝色光标已在营销行业的多个细分市场取得领先地位：公司是最大的中国营销服务提供商，亦为全球前十大 营销传播公司中唯一一家中国企业，排名第十；公司是最大的中国出海跨境营销服务提供商；公司是中国第三大境内整合营销服务提供商；公司是中国最大 的数字广告代理服务提供商。 于2022年度、2023年度、2024年度、2025年截至9月30日止九个月，公司分别录得毛利约17.08亿元、17.89亿元、15.30亿元、13.41亿元，对应毛利率为 4.7%、3. ...

Group 1: Overview of the Cultural Industry Expo - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) was held in Shenzhen, showcasing a vibrant exchange between domestic enterprises and foreign merchants, highlighting the significance of bilateral cultural and service trade growth [1][8] - The expo emphasized the theme of "going out," with a dedicated exhibition area for cultural exports, indicating a strategic focus on international expansion for domestic companies [2][3] Group 2: Domestic Companies' International Expansion - BlueFocus Communication Group (300058) reported that in 2024, it expects revenues to exceed 60 billion yuan, with over 48 billion yuan from overseas operations, accounting for approximately 80% of total revenue [3][4] - BlueFocus has developed a comprehensive overseas marketing service system, including media placement, content creation, and various SaaS products, establishing a global service network across multiple countries [4] - Pop Mart, a leading cultural entertainment company, has opened over 500 offline stores in more than 30 countries and regions, with overseas revenue reaching 5.07 billion yuan in 2024, a year-on-year increase of 375.2%, representing 38.9% of total revenue [5][6] Group 3: International Participation and Cultural Exchange - The expo attracted 305 overseas exhibitors from 65 countries and regions, with professional attendees from 110 countries, facilitating a rich cultural exchange [7] - The presence of international exhibitors, including those from India, South Korea, and Egypt, showcased diverse cultural products, enhancing the expo's global appeal [10] Group 4: Recommendations for Cultural Export - Experts suggest enhancing understanding of cultural export destinations, focusing on legal, policy, and cultural nuances to create more market-appropriate products [9] - There is a call to promote digital cultural products, leveraging China's strengths in various digital content forms and platforms to expand internationally [9] - Continuous optimization and innovation in cultural products are essential to compete with global entertainment giants, emphasizing the need for sustained creativity and marketing efforts [11]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) serves as a significant platform for domestic enterprises to expand internationally while attracting foreign businesses, highlighting a two-way cultural exchange that enhances both economic benefits and cultural understanding [1][2][10]. Group 1: Domestic Enterprises Going Global - The Cultural Expo emphasizes the theme of "going global," with a dedicated exhibition area for cultural exports [4]. - BlueFocus Communication Group reported that in 2024, it expects revenues to exceed 60 billion yuan, with over 48 billion yuan coming from overseas operations, accounting for approximately 80% of total revenue [5]. - BlueFocus has developed a comprehensive overseas marketing service system, including media placement, content creation, and influencer marketing, with a global office network covering multiple countries [6]. - Pop Mart, a leading cultural entertainment company, has established over 500 physical stores in more than 30 countries and regions, with overseas revenue reaching 5.07 billion yuan in 2024, a year-on-year increase of 375.2% [7][8]. Group 2: Foreign Participation - The Cultural Expo attracted 305 overseas exhibitors from 65 countries and regions, along with professional attendees from 110 countries, showcasing a diverse range of cultural products [10]. - Exhibitors from countries like India, South Korea, and Egypt presented unique cultural artifacts, enhancing the event's international appeal [11][14]. Group 3: Cultural Exchange and Economic Impact - The two-way cultural exchange at the expo not only boosts bilateral trade but also fosters deeper understanding and collaboration in various fields [12][13]. - Experts suggest that successful cultural products have gained international attention, laying a solid foundation for future cooperation [13]. - Recommendations for enhancing cultural exports include understanding local laws and customs, promoting digital cultural products, and continuously optimizing cultural offerings [15][16].