Group 1: Overview of the Cultural Industry Expo - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) was held in Shenzhen, showcasing a vibrant exchange between domestic enterprises and foreign merchants, highlighting the significance of bilateral cultural and service trade growth [1][8] - The expo emphasized the theme of "going out," with a dedicated exhibition area for cultural exports, indicating a strategic focus on international expansion for domestic companies [2][3] Group 2: Domestic Companies' International Expansion - BlueFocus Communication Group (300058) reported that in 2024, it expects revenues to exceed 60 billion yuan, with over 48 billion yuan from overseas operations, accounting for approximately 80% of total revenue [3][4] - BlueFocus has developed a comprehensive overseas marketing service system, including media placement, content creation, and various SaaS products, establishing a global service network across multiple countries [4] - Pop Mart, a leading cultural entertainment company, has opened over 500 offline stores in more than 30 countries and regions, with overseas revenue reaching 5.07 billion yuan in 2024, a year-on-year increase of 375.2%, representing 38.9% of total revenue [5][6] Group 3: International Participation and Cultural Exchange - The expo attracted 305 overseas exhibitors from 65 countries and regions, with professional attendees from 110 countries, facilitating a rich cultural exchange [7] - The presence of international exhibitors, including those from India, South Korea, and Egypt, showcased diverse cultural products, enhancing the expo's global appeal [10] Group 4: Recommendations for Cultural Export - Experts suggest enhancing understanding of cultural export destinations, focusing on legal, policy, and cultural nuances to create more market-appropriate products [9] - There is a call to promote digital cultural products, leveraging China's strengths in various digital content forms and platforms to expand internationally [9] - Continuous optimization and innovation in cultural products are essential to compete with global entertainment giants, emphasizing the need for sustained creativity and marketing efforts [11]

第二十一届中国（深圳）国际文化产业博览交易会（以下简称"文博会"）日前在深圳举行。本届文博会上，国内企业积极发力"出海"，众多外国 客商则走进文博会，中外文化产业双向奔赴，成为一道靓丽的风景线。 有专家在接受证券时报记者采访时表示，文化产业双向奔赴的价值意义，不仅体现在经济效益层面对双边文化和服务贸易增长的拉动作用，而且也会对中外文化及 其它领域的交流产生积极影响。 走出去：文博会上国内企业积极"出海" 本届文博会着力打造文化开放与出海超级贸易平台，增设了文化出海展区，"出海"是本届文博会的关键词之一。 记者在展会现场发现，国内一些机构和企业正通过文博会平台，积极寻求"出海"。 在文博会现场，蓝色光标展区相关负责人孔晶向记者介绍了公司的出海业务情况。孔晶表示，2024年蓝色光标收入超过600亿元，其中海外业务收入超480亿元，已 经占蓝色光标整体收入的约八成。她表示，本届文博会上，蓝色光标专门做"出海"主题的展台，希望把公司"出海"的资源、能力、渠道以及业务等，向所有参展的 海内外客人呈现。 在蓝色光标展台，孔晶还向记者介绍了公司最新的文旅出海产品，这些以VR为载体的沉浸式体验产品，把历史文化、中国古诗词等一 ...