资源分散、跨品牌协同力不足等问题正在大众汽车集团身上上演，为解决问题，大众汽车集团战略、产品战略及总秘书处负责人宣布换人。 孙婉秋 摄 新任负责人Ludwig Fazel的教育背景涵盖慕尼黑工业大学与新加坡南洋商学院的管理与技术相关课程。此前，他担任大众集团零部件业务首席运营 官，执掌约6.5万名员工的全球生产网络，同时领导集团技术部门战略方向，该部门覆盖零部件、电池及充电与能源业务，并建立向福特等外部伙伴销售 平台组件的业务，被誉为典型的"技术+管理"双轮驱动型人才。 在执掌大众零部件公司COO的三年间，Fazel曾交出亮眼成绩单，面对2023年全球汽车芯片短缺危机，他主导建立"全球供应商应急响应网络"，通过 跨区域产能调配、替代芯片研发同步推进的策略，将大众核心车型的交付延误率从45%降至12%；同时，他推动零部件业务的数字化转型，搭建全球生产 数据平台，使生产网络的运营效率提升28%，直接为集团节省成本超18亿欧元。 这些经历让他成为破解大众资源困局的"最优解"。 此次Ludwig Fazel接手的是大众集团积弊已久的战略"顽疾"。 2023年以来，大众集团内部"品牌各自为战"的问题愈发凸显，奥迪全力推 ...

Core Insights - Rivian and Volkswagen Group have made significant progress in their $5 billion software collaboration, establishing Rivian's next-generation SUV platform as the digital hub for all Volkswagen electric models [1][4] - The partnership marks a strategic shift for Volkswagen, allowing them to integrate Rivian's R2 model's electronic architecture, operating system, and software platform into their brands, including Volkswagen, Audi, and Porsche [4][5] Group 1 - Volkswagen's first model utilizing Rivian technology is expected to be a compact electric SUV launching in 2027, featuring a highly compatible onboard system with Rivian's R2 [5] - The collaboration stems from Volkswagen's strategic adjustment in the software domain, as their own SSP electric platform and VW.OS operating system have faced slow progress and high costs [5] - This partnership enables Volkswagen to quickly address software deficiencies and accelerate towards their goal of having over 50% of global vehicle sales be electric by 2030 [5] Group 2 - The collaboration between Rivian and Volkswagen reflects a new trend of technological alliances in the electric vehicle industry, where traditional automakers and new entrants share technology [5] - As software-defined vehicles become a core competitive point, more automakers are likely to adopt "technology licensing + joint development" models to tackle cost pressures and market competition [5]