Core Viewpoint - Vipshop's Q3 financial results show a recovery in revenue and profit, indicating a positive trend for the company despite ongoing competition in the e-commerce sector [1][2]. Financial Performance - Q3 net revenue reached 21.4 billion yuan, a year-on-year increase of 3.4%, ending a streak of declining quarterly revenue [1]. - The net profit attributable to shareholders was 1.2 billion yuan, up 16.8% year-on-year, while Non-GAAP net profit was 1.5 billion yuan, reflecting a 14.6% increase [1]. - The gross margin for Q3 was 23%, down 1 percentage point year-on-year, attributed to increased incentives for SVIP and high-value users [2]. User Metrics - The number of active users reached 40.1 million, a 1.3% increase year-on-year, with total merchandise transaction volume at 43.1 billion yuan, up 7.5% [1]. - SVIP users, who are considered core customers, showed double-digit growth, contributing significantly to sales [3]. Strategic Adjustments - The company has made organizational adjustments to enhance collaboration across departments, improving customer acquisition and retention [3]. - Vipshop's CEO emphasized the importance of user growth for stable performance, aiming for a higher user growth rate in Q4 compared to Q3 [7]. Market Position and Future Outlook - The company does not plan to enter the instant retail market, focusing instead on optimizing logistics for its main category, apparel [4]. - Analysts suggest that returning to the Hong Kong market could enhance the company's valuation and liquidity, especially given the current challenges in the U.S. market [6]. - The CEO predicts a stable market environment for 2026, with expectations for continued user growth and retention strategies for SVIP members [6][7].