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两年业绩承压 齐心集团能突围吗?
Nan Fang Du Shi Bao· 2025-09-22 23:09
Core Viewpoint - The recent actions of Qixin Group, a leading office stationery company, including a discounted share transfer and an employee stock ownership plan, reflect deep considerations regarding family equity restructuring, performance recovery, and team motivation amidst two years of declining performance [1][2][3]. Group 1: Share Transfer and Financial Implications - Qixin Group's controlling shareholder transferred 5% of shares to Cai Xiaoling at a price of 6.13 yuan per share, a 9.32% discount compared to the previous trading day's price of 6.76 yuan, resulting in a cash-out of 221 million yuan [1][3]. - The funds from the share transfer will be used for daily operations and to repay stock pledge loans, indicating a focus on financial stability [2][4]. - The share transfer is seen as part of a family asset distribution strategy, with Cai Xiaoling becoming a significant shareholder despite the company stating no direct relationship with the group [3][4]. Group 2: Employee Stock Ownership Plan - Qixin Group introduced an employee stock ownership plan allowing 180 core employees to purchase shares at 3.60 yuan each, which is 50% of the average price over the last 120 trading days [5][6]. - The plan includes stringent performance targets, requiring either a 3% revenue growth or a 123% increase in net profit to 140 million yuan by 2025 for the first tranche of shares to vest [6][7]. - The company aims to bind the core team through this plan, addressing current growth challenges as traditional office supply procurement slows down [6][7]. Group 3: Strategic Intent and Market Response - The dual capital operations indicate Qixin Group's short-term liquidity needs and long-term strategic positioning, with the share transfer providing immediate cash flow while the employee plan aims to signal a potential performance turnaround [7][8]. - However, the discounted share transfer may raise concerns among shareholders regarding the controlling shareholder's confidence, and failure to meet performance targets could undermine team morale [7][8]. - The effectiveness of these strategies will depend on the transparency of fund usage and the ability to meet performance commitments, as the company navigates a critical period of family equity governance and business transformation [8].