证券代码：002301 证券简称：齐心集团 深圳齐心集团股份有限公司 投资者关系活动记录表 编号：2026-001 投资者关系活动类别 特定对象调研 □分析师会议 □媒体采访 业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （ ） 参与单位名称及人员姓名 申万宏源魏雨辰、新华基金蔡春红 时间 2026 年 02 月 28 日 09:30-10:20 地点 公司会议室 交流形式 视频会议 上市公司接待人员姓名 副总经理、董事会秘书王占君，证券事务代表罗江龙 交流内容及具体问答记录 一、公司业务介绍 公司主营业务为 B2B 办公物资集采业务，持续聚焦央企、央管金融机构、政府、世界 500 强等优质大客户，如国家电网、南方电网等能源电力行业客户，农业银行、中国邮政、 等金融保险行业客户，航空工业、中航发等航天军工行业客户，中国石化、中国石油等石油 化工行业客户，中国移动等通讯行业客户，国铁集团、中国中车等运输物流行业，华润、通 用技术等综合行业客户，以及各地政采客户。 作为支撑企业服务运营与管理的核心，齐心数字化运营平台以自动化、AI 智能化为核 心主题，全面推进数智化建设，覆盖了从采购、运营到服务的全链 ...

Core Viewpoint - Qixin Group's stock price has shown a modest increase of 2.21% year-to-date, with fluctuations in recent trading days indicating mixed performance in the market [2]. Group 1: Stock Performance - As of January 5, Qixin Group's stock price reached 7.85 CNY per share, with a trading volume of 69.19 million CNY and a turnover rate of 1.25%, resulting in a total market capitalization of 5.662 billion CNY [1]. - The stock has increased by 2.21% since the beginning of the year, with a 0.64% rise over the last five trading days, a 1.26% decline over the last 20 days, and a significant 23.80% increase over the last 60 days [2]. Group 2: Company Overview - Qixin Group, established on January 12, 2000, and listed on October 21, 2009, is located in Shenzhen, Guangdong Province, and specializes in the research, production, and sales of office supplies, including document management products and office equipment [2]. - The company's revenue composition is primarily from office supplies (99.18%), with minor contributions from other segments (0.46%) and enterprise-level SaaS software and services (0.36%) [2]. - Qixin Group is classified under the light industry manufacturing sector, specifically in cultural products, and is associated with concepts such as artificial intelligence, cloud computing, digital economy, Tencent concepts, and online office solutions [2]. Group 3: Financial Performance - For the period from January to September 2025, Qixin Group reported a revenue of 7.729 billion CNY, reflecting a year-on-year decrease of 7.94%, while the net profit attributable to shareholders was 140 million CNY, down 11.45% year-on-year [2]. - The company has distributed a total of 614 million CNY in dividends since its A-share listing, with 159 million CNY distributed over the past three years [3]. Group 4: Shareholder Information - As of September 30, 2025, Qixin Group had 36,500 shareholders, a decrease of 9.03% from the previous period, with an average of 19,650 circulating shares per shareholder, which is an increase of 9.93% [2]. - Notably, Hong Kong Central Clearing Limited has exited the list of the top ten circulating shareholders [3].

Group 1: Company Overview - The company focuses on B2B office supplies procurement, serving over 60 out of 100 central enterprises, including major clients like state-owned enterprises and Fortune 500 companies [2] - The company aims to enhance its service capabilities in MRO industrial products and employee benefits while expanding into high-value marketing materials [2] Group 2: Financial Performance - The company has implemented cash dividends totaling CNY 10,924.08 million for 2023 and 2024, with an additional CNY 4,981.96 million in the first half of 2025 [4] - The company maintains a strong cash flow position, which supports future business development and strategic investments [9] Group 3: Business Strategy - To improve gross margins in procurement, the company plans to increase the sales proportion of its own brand products and enhance the efficiency of its digital platform and supply chain management [5] - The company is committed to developing its own brand as a cornerstone of its long-term strategy, focusing on optimizing product and customer structures [10] Group 4: Market Challenges and Responses - Recent tariff adjustments have had a minimal impact on the company's cross-border e-commerce business, which is being managed through pricing strategy optimization and improved supply chain management [6] - The MRO business has established a digital operation across various industries, including energy, transportation, and automotive sectors, providing tailored procurement solutions [8] Group 5: Client Base - The MRO industrial products platform serves major clients such as State Grid, China Southern Power Grid, and China Huaneng, with new additions including China Nuclear Group and China Salt Industry [7]

Investment Rating - The investment rating for the company is "Accumulate" and is maintained [7]. Core Views - The company's revenue for the first three quarters of 2025 was 7.73 billion yuan, a year-on-year decrease of 8%, with a net profit attributable to shareholders of 140 million yuan, down 11% year-on-year [2][4]. - In Q3 2025, the revenue was 2.96 billion yuan, a year-on-year decline of 13%, and the net profit attributable to shareholders was 53 million yuan, down 17% year-on-year [2][4]. - The decline in revenue is primarily attributed to pressure on the B2B procurement business, with a slowdown in procurement rhythm from some clients due to the broader economic environment [10]. - The company is focusing on optimizing its B2B business client structure and enhancing profitability through digital and AI-driven initiatives [10]. Summary by Sections Financial Performance - For Q3 2025, the company managed to control expense ratios despite a decline in revenue, with sales, management, R&D, and financial expense ratios increasing slightly year-on-year [6]. - The gross profit margin for Q3 2025 is expected to improve due to a higher proportion of revenue from the high-margin SAAS business [10]. Business Segments - The B2B procurement business continues to focus on core clients, serving over 60% of 100 central enterprises, and aims for steady revenue growth and improved profitability [10]. - The new stationery business is expected to contribute positively, with ongoing product launches in the IP cultural and creative sector [10]. Future Outlook - The company anticipates achieving net profits attributable to shareholders of 170 million yuan, 200 million yuan, and 240 million yuan for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 27, 23, and 19 [10].

Core Viewpoint - The recent actions of Qixin Group, a leading office stationery company, including a discounted share transfer and an employee stock ownership plan, reflect deep considerations regarding family equity restructuring, performance recovery, and team motivation amidst two years of declining performance [1][2][3]. Group 1: Share Transfer and Financial Implications - Qixin Group's controlling shareholder transferred 5% of shares to Cai Xiaoling at a price of 6.13 yuan per share, a 9.32% discount compared to the previous trading day's price of 6.76 yuan, resulting in a cash-out of 221 million yuan [1][3]. - The funds from the share transfer will be used for daily operations and to repay stock pledge loans, indicating a focus on financial stability [2][4]. - The share transfer is seen as part of a family asset distribution strategy, with Cai Xiaoling becoming a significant shareholder despite the company stating no direct relationship with the group [3][4]. Group 2: Employee Stock Ownership Plan - Qixin Group introduced an employee stock ownership plan allowing 180 core employees to purchase shares at 3.60 yuan each, which is 50% of the average price over the last 120 trading days [5][6]. - The plan includes stringent performance targets, requiring either a 3% revenue growth or a 123% increase in net profit to 140 million yuan by 2025 for the first tranche of shares to vest [6][7]. - The company aims to bind the core team through this plan, addressing current growth challenges as traditional office supply procurement slows down [6][7]. Group 3: Strategic Intent and Market Response - The dual capital operations indicate Qixin Group's short-term liquidity needs and long-term strategic positioning, with the share transfer providing immediate cash flow while the employee plan aims to signal a potential performance turnaround [7][8]. - However, the discounted share transfer may raise concerns among shareholders regarding the controlling shareholder's confidence, and failure to meet performance targets could undermine team morale [7][8]. - The effectiveness of these strategies will depend on the transparency of fund usage and the ability to meet performance commitments, as the company navigates a critical period of family equity governance and business transformation [8].

Core Viewpoint - Shenzhen Qixin Group Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, reflecting challenges in the B2B office supplies procurement industry amidst a digital transformation trend [1][2]. Company Overview and Financial Indicators - The company achieved operating revenue of approximately 4.77 billion yuan, a decrease of 4.49% compared to the same period last year [2][21]. - Net profit attributable to shareholders was approximately 79.75 million yuan, down 13.28% year-on-year [2][21]. - The company’s total assets increased by 7.01% to approximately 8.56 billion yuan compared to the end of the previous year [2][21]. Industry Context - The company operates in the B2B office supplies procurement industry, which is experiencing a shift towards digitalization and centralized procurement, driven by government policies and technological advancements [3][4]. - The overall market for office supplies has surpassed 2 trillion yuan, with MRO industrial products exceeding 9 trillion yuan [3][4]. Business Operations - The company focuses on providing digital procurement services for medium to large government and enterprise clients, expanding its offerings beyond office supplies to include MRO, employee benefits, and marketing materials [3][4][5]. - The company has established a strong client base, serving over 60 of the top 100 central enterprises in China [4][5]. Digital Transformation and AI Integration - The company has integrated AI and big data technologies into its operations, enhancing procurement processes and improving efficiency [6][7]. - New AI applications have been launched, contributing to a more automated and intelligent procurement process [6][7]. Competitive Advantages - The company has built a robust digital operation platform that supports various procurement needs, optimizing supply chain efficiency and reducing management complexity for clients [14][15]. - The brand value of Qixin Group was assessed at approximately 19.68 billion yuan in 2025, reflecting its strong market presence [4][15]. Revenue Composition - The majority of the company's revenue comes from B2B office supplies procurement, accounting for approximately 99.64% of total revenue [21][22]. - The SaaS software and services segment contributed a smaller portion, with revenue of approximately 17.23 million yuan, down 36.53% year-on-year [21][22]. Future Outlook - The company aims to enhance its service capabilities and expand its digital procurement solutions to meet evolving client needs, particularly in the context of increasing online procurement penetration [10][19].

Core Viewpoint - The company experienced a mixed financial performance in 2024, with total revenue increasing by 3% but a significant decline in net profits, indicating challenges in certain business segments [1][2][3]. Financial Performance - In 2024, the company achieved total revenue of 11.397 billion yuan, with a net profit attributable to shareholders of 630 million yuan, reflecting a year-on-year decrease of 18% [1]. - The fourth quarter of 2024 saw total revenue of 3.001 billion yuan, with net losses reported at 960 million yuan, indicating a challenging market environment [1][3]. - For the first quarter of 2025, total revenue is projected at 2.212 billion yuan, with a slight increase of 1% year-on-year, and net profit expected to be 490 million yuan [1][4]. Business Segments - The B2B business segment is estimated to have stable growth, contributing to the overall revenue increase in 2024, with revenue of 11.352 billion yuan, also up 3% year-on-year [2]. - The SAAS business segment faced a significant decline, with revenue dropping by 42% to 45 million yuan in 2024, as the company refocused its efforts on the smart education sector [2][3]. - The gross profit margin for 2024 was reported at 8.6%, a slight increase of 0.2 percentage points, with B2B and SAAS margins at 8.58% and 10.40%, respectively [3]. Future Outlook - The company anticipates a recovery in B2B revenue in the first quarter of 2025, with improvements in order volumes and profitability expected from the adjustments made in the SAAS segment [4]. - The gross profit margin for the first quarter of 2025 is projected to be 9.7%, although this represents a decrease of 0.4 percentage points year-on-year [4]. - The company is focusing on optimizing its B2B customer structure and leveraging AI tools to enhance efficiency and profitability, with expectations for growth in the comprehensive procurement service platform [5]. Strategic Initiatives - The company is investing in the development of new stationery products, aiming to enhance product quality and emotional value through collaborations with premium IPs [5]. - There is an expectation for the SAAS business adjustments to yield positive contributions to profits in the near future [5]. - The company projects net profits of 200 million, 250 million, and 320 million yuan for the years 2025 to 2027, corresponding to price-to-earnings ratios of 25, 20, and 16 times, respectively [5].

Investment Rating - The investment rating for the company is "Accumulate" and maintained [7] Core Views - The company is expected to achieve total revenue of 11.397 billion yuan in 2024, with a year-on-year growth of 3%. However, the net profit attributable to the parent company is projected to decline by 18% to 63 million yuan, and the net profit after deducting non-recurring gains and losses is expected to decrease by 21% to 59 million yuan [2][4] - In Q4 2024, the company anticipates total revenue of 3.001 billion yuan, with a year-on-year decline of 10%. The net profit is expected to be a loss of 96 million yuan [2][4] - For Q1 2025, total revenue is projected to be 2.212 billion yuan, with a slight year-on-year increase of 1%. The net profit attributable to the parent company is expected to be 49 million yuan, showing a decrease of 1% [2][4] Summary by Sections Business Performance - The B2B business is estimated to achieve stable growth in 2024, contributing to a total revenue increase of 3%. The revenue from the B2B segment is expected to be 11.352 billion yuan, driven by digital transformation and the use of AI tools to optimize business processes [11] - The SAAS business is projected to generate 4.5 million yuan in revenue, a decrease of 42%, as the company focuses on the smart education sector [11] Profitability - The company's net profit for 2024 is expected to be 63 million yuan, with a net profit of 110 million yuan after excluding goodwill impairment [11] - The gross margin for 2024 is projected to be 8.6%, an increase of 0.2 percentage points. The gross margins for B2B and SAAS businesses are expected to be 8.58% and 10.40%, respectively [11] Future Outlook - In Q4 2024, the company anticipates revenue pressure across all business segments, leading to losses. The B2B revenue is expected to decline by 10%, while SAAS revenue is projected to drop by 52% [11] - For Q1 2025, the company expects a recovery in B2B revenue and positive profitability from the good vision business adjustments [11] - The company aims to optimize its B2B customer structure and enhance its MRO share, leveraging AI for cost reduction and efficiency improvements [11]