Financial Data and Key Metrics Changes - The company's net revenues for 2025 grew by 37.4% year over year and 29.5% quarter over quarter to RMB 2,469 million [25] - Adjusted net income for 2025 increased by 30.2% year over year, with an adjusted net profit margin of 17.3%, a decrease of 0.9 percentage points year over year due to a rise in the overall effective tax rate [31][54] - Gross margin for hotel businesses improved to 38.3% in 2025 from 35.7% in 2024, while retail gross margin expanded to 53.3% from 50.6% during the same period [28][29] Business Line Data and Key Metrics Changes - RevPAR for managed hotels was RMB 340 for 2025, compared to RMB 302 for the previous quarter, while revenues from monetized hotels increased by 26.5% year over year [26] - Retail business GMV rose by 84.6% year over year to RMB 1,144 million, driven by strong sales and promotional campaigns [17] - The number of hotels in operation increased to 1,824, representing a 29.2% year over year increase, with 118 hotels opened in the second quarter [9] Market Data and Key Metrics Changes - The retail business achieved a new sales record during the June 18 shopping festival, reaching RMB 578 million, up more than 86% from the same period last year [18] - The number of registered individual members surpassed 102 million by the end of the second quarter, representing a 34.7% year over year increase [21] Company Strategy and Development Direction - The company aims to maintain a long-term growth principle with a focus on hotel quality, ensuring each new hotel aligns with brand standards [8] - The strategic priority for the retail business includes enhancing R&D capabilities and optimizing supply chain management to drive high-quality growth [20] - The company plans to achieve a target of 2,000 premier hotels by the end of the year, with a focus on quality over quantity in hotel openings [40][43] Management's Comments on Operating Environment and Future Outlook - Management noted that while overall demand has not fully recovered, summer leisure travel showed resilience, and they expect RevPAR pressure in Q3 to ease compared to Q2 [35] - The company anticipates challenges due to increasing market supply but believes leveraging differentiated experiential advantages will help navigate market cycles [36] - The adjusted comprehensive tax rate is expected to rise to 30% this year, which will affect the full-year net profit margin [54] Other Important Information - The company has launched new products in the retail segment, including the Deep Sleep Memory Foam Pillow Pro 3.0, which received positive market feedback [48] - The flagship Sahe Hotel in Shenzhen achieved a RevPAR exceeding RMB 800 in its first full month of operation, indicating strong market reception [59] Q&A Session Summary Question: RevPAR trend performance in Q3 and full-year outlook - Management indicated that overall demand has not yet recovered to last year's levels, but summer leisure travel shows resilience, expecting RevPAR pressure in Q3 to ease [35][36] Question: Changes to hotel openings and franchise signings - The company opened 239 new hotels in the first half and expects to achieve its full-year guidance of 500 new hotel openings [40][43] Question: Full-year revenue guidance for the retail business - The retail business has raised its full-year growth guidance to 60% year over year, driven by new product launches and strong market performance [48] Question: Stability of adjusted net income margin - The company anticipates a year-on-year decline in full-year net profit margin due to structural changes in revenue and increased effective tax rates [54] Question: Strategic focus on new hotel brands - The Sahe Hotel brand will focus on quality first, with several high-quality projects in key cities planned for opening [59][62]

Financial Data and Key Metrics Changes - The company's net revenues for Q2 2025 grew by 37.4% year over year and 29.5% quarter over quarter to RMB 2,469 million [25] - Revenues from monetized hotels increased by 26.5% year over year and 25.9% quarter over quarter to RMB 1,299 million [25] - Adjusted net income for 2025 increased by 30.2% year over year, with an adjusted net profit margin of 17.3%, a decrease of 0.9 percentage points year over year due to a rise in the overall effective tax rate [31][57] Business Line Data and Key Metrics Changes - RevPAR for the hotel business was RMB 343 in Q2 2025, representing 95.7% of the level in the same period of 2024 [7] - Retail business GMV rose by 84.6% year over year to RMB 1,144 million, with online channels accounting for over 90% of total GMV [17] - Revenues from the retail business increased by 79.8% year over year and 39.1% quarter over quarter [27] Market Data and Key Metrics Changes - The total number of monetized hotels increased from 1,382 as of June 30, 2024, to 1,800 as of June 30, 2025 [26] - The number of hotels under development reached 816, supporting the strategic goal of 2,000 premier hotels [10] - The retail segment's revenue accounted for around 38% of total revenue, up from 29% the previous year, indicating a structural change in revenue outlook [56] Company Strategy and Development Direction - The company aims to maintain a long-term quality-first approach in hotel openings and closures, with a target of 500 new hotel openings in 2025 [41] - The focus is on building a strong brand moat through customer reputation and product innovation across both hotel and retail businesses [5][6] - The company plans to enhance R&D capabilities and optimize supply chain management to drive high-quality growth in the retail business [22][51] Management's Comments on Operating Environment and Future Outlook - The management noted that while overall demand is recovering, challenges remain due to market supply increases [36] - The company expects RevPAR pressure in Q3 to ease compared to Q2, with a gradual improvement in full-year RevPAR recovery [36] - The adjusted comprehensive tax rate is expected to rise to 30% this year, impacting the full-year net profit margin [57] Other Important Information - The company opened 118 hotels in Q2 2025, maintaining a steady pace of expansion [8] - The first Sahe flagship hotel opened in Shenzhen and received widespread acclaim for its unique experience [14] - The membership program surpassed 102 million registered individual members, representing a 34.7% year-over-year increase [22] Q&A Session Summary Question: RevPAR trend performance in Q3 and full-year outlook - Management indicated that overall demand has not yet recovered to last year's levels, but summer leisure travel shows resilience, expecting RevPAR pressure to ease in Q3 [36] Question: Changes to hotel openings and closures guidance - Management confirmed a target of 500 new hotel openings for 2025, with 34 closures expected, maintaining a focus on high-quality properties [41][42] Question: Full-year revenue guidance for the retail business - The retail business raised its full-year growth guidance to 60% year over year, driven by new product launches and strong market feedback [50] Question: Full-year adjusted net income margin outlook - Management anticipates a decline in full-year net profit margin due to structural changes in revenue and an increase in the effective tax rate [57] Question: Strategic focus on new hotel brands - The Sahe brand aims to control expansion while establishing a benchmark in experience, with several projects in key cities planned [62]