Key Takeaways HubSpot's subscription revenues rose to $744.5 M in Q2, up 19% year over year.The company added 9,700 new customers in Q2, raising the total count to 267,982.AI features boosted Sales Hub upgrades and Service Hub upgrades.HubSpot, Inc. (HUBS) is witnessing solid user engagement in its customer relationship management (CRM) platform, which is driving subscription-based revenues. In the second quarter, Subscription revenues rose to $744.5 million from $623.7 million, up 19% year over year. The f ...

Financial Data and Key Metrics Changes - Q2 revenue grew 18% year over year in constant currency and 19% on an as-reported basis, with subscription revenue increasing by 19% year over year [28][29] - Q2 operating margin was 17%, flat compared to the previous year and up three points sequentially [31] - Net income for Q2 was $117 million, or $2.19 per fully diluted share [31] - Free cash flow was $116 million, representing 15% of revenue in Q2 [31] Business Line Data and Key Metrics Changes - Total customers grew to 268,000 globally, with over 9,700 net customer additions in Q2 [29] - Sales Hub seat upgrades increased by 71% year over year, while Service Hub seat upgrades rose by 110% year over year [9] - 61% of new Pro Plus customers landed with multiple hubs, and 42% of the installed base by ARR now uses all three core hubs [8] Market Data and Key Metrics Changes - Domestic revenue grew 18% year over year, while international revenue growth was 19% in constant currency and 21% as reported, representing 48% of total revenue [29] - The company saw a significant increase in leads from diversified channels, with YouTube leads up 96% year over year and newsletter leads growing by 50% [16][17] Company Strategy and Development Direction - The company is focusing on AI integration across its platform to enhance customer experience and operational efficiency [20][25] - HubSpot is adapting to changes in marketing dynamics, emphasizing the importance of content across various channels as traditional SEO becomes less effective [100][101] - The strategy includes a hybrid pricing model that combines seat-based monetization with credits for AI-driven services [80][102] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertain macro environment but expressed confidence in their proven playbook to navigate these conditions [33] - The company expects net revenue retention to improve due to faster seat upgrades and anticipates strong customer additions in Q3 and Q4 [29][90] - Management highlighted the importance of adapting to AI trends and the evolving landscape of customer engagement [42][106] Other Important Information - The company launched AI feedback summaries and AI ticket sentiment features in Q2 to enhance service team efficiency [24] - HubSpot's cash and marketable securities totaled $1.9 billion at the end of June, including the impact of share repurchases [31] Q&A Session Summary Question: Changes in inbound marketing due to AI - Management noted significant shifts in buyer behavior, with organic search being disrupted and more customers asking questions of LLMs rather than traditional searches [38][39] Question: Core seats and customer personas - The core seat is seen as a growth lever, expanding opportunities beyond traditional sales and service roles to include admins and operations [50][51] Question: Engagement with agents - Customer agent usage has shown strong weekly engagement, with resolution rates consistently around 50% and significant ticket deflections [55] Question: Billings growth and revenue outlook - Management indicated that the gap between billings and revenue growth is due to larger deals and longer billing terms, which should normalize over the next few quarters [67] Question: AI monetization strategy - The company is focused on delivering value before monetizing AI features, with positive indicators for future monetization as customer adoption grows [72][80]

Financial Data and Key Metrics Changes - Q2 revenue grew 18% year over year in constant currency and 19% on an as-reported basis, with subscription revenue increasing by 19% year over year [27][28] - Operating margin for Q2 was 17%, flat compared to the previous year and up three points sequentially [31] - Net income for Q2 was $117 million, or $2.19 per fully diluted share [31] - Free cash flow was $116 million, representing 15% of revenue in Q2 [31] Business Line Data and Key Metrics Changes - Total customers grew to 268,000 globally, with over 9,700 net customer additions in Q2, reflecting an 18% year-over-year increase [27][28] - Sales Hub seat upgrades increased by 71% year over year, while Service Hub seat upgrades surged by 110% year over year [7][8] - 61% of new Pro Plus customers landed with multiple hubs, and 42% of the installed base by ARR now uses all three core hubs [6] Market Data and Key Metrics Changes - Domestic revenue grew 18% year over year, while international revenue growth was 19% in constant currency and 21% as reported, representing 48% of total revenue [28] - The company saw a significant increase in leads from diversified channels, with YouTube leads up 96% year over year and newsletter leads growing by 50% [14][15] Company Strategy and Development Direction - The company is focusing on AI integration across its platform to enhance customer experience and operational efficiency [18][24] - HubSpot is adapting to changes in marketing dynamics, particularly the decline in organic search traffic and the rise of AI-driven search [12][13] - The strategy includes diversifying lead generation channels and enhancing the value of the core platform through AI capabilities [41][42] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's strategy and innovation pace, despite a volatile macro environment [26][33] - The expectation for Q3 revenue is in the range of $785 million to $787 million, reflecting a 16% year-over-year increase in constant currency [33] - For the full year of 2025, total as-reported revenue is expected to be between $3.08 billion and $3.09 billion, up 17% year over year [34] Other Important Information - The company has launched AI features that are gaining traction, with over 4,000 customers adopting the customer agent [18][19] - The company is becoming an AI-first organization, with AI handling nearly half of support chats in Q2 [25] Q&A Session Summary Question: Changes in Inbound Marketing Due to AI - Management acknowledged significant shifts in inbound marketing due to AI, with organic search being disrupted and a need for companies to adapt their strategies [38][40] Question: Core Seats and Customer Personas - The core seat is seen as a growth lever, expanding opportunities for various customer personas beyond traditional sales and service roles [50][52] Question: Engagement with AI Agents - Early data shows strong engagement with AI agents, with high resolution rates and significant ticket deflections [56][57] Question: Billings Growth vs. Revenue Growth - Management noted that billings growth outpacing revenue growth is a positive indicator of business momentum, driven by larger deals and longer billing terms [70][72] Question: Customer Adoption of AI Agents - The company is seeing good adoption of AI agents, with predictable value leading to potential monetization in the future [78][79] Question: Marketing Hub Evolution - The Marketing Hub is evolving to help customers navigate changes in marketing dynamics, focusing on content distribution across various channels [108][110]

Investor Presentation Q2 2025 Safe Harbor Statement 2 Our Mission Help millions of organizations grow better Our Aspiration Be the #1 AI-powered customer platform for scaling companies 3 Fueling Growth for Scaling Businesses with HubSpot's AI-Powered Customer Platform Marketplace Academy Network Engagement Hubs Unified data Embedded AI Ecosystem Copilot Agents AI Features Smart CRM 4 This presentation includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Refor ...

Financial Performance & Guidance - Q1 2025 total revenue reached $714 million, a 16% year-over-year increase, or 18% in constant currency[23] - Q1 2025 subscription revenue was $699 million, a 16% year-over-year increase[23] - Q1 2025 operating profit was $100 million, with a 14% operating profit margin[23] - Q2 2025 revenue is projected to be between $738 million and $740 million, representing a 16% year-over-year increase[25] - Full year 2025 revenue is projected to be between $3.036 billion and $3.044 billion, representing a 16% year-over-year increase[27] - The company has a strong cash position of $2.2 billion[39] Market & Product Strategy - HubSpot aims to be the 1 AI-powered customer platform for scaling companies[4] - The company estimates a total addressable market (TAM) opportunity of over $100 billion[19] - HubSpot's marketplace has over 1700 app integrations, a 10x increase over the last 5 years[15] - HubSpot has awarded over 500,000 certifications to professionals in 2024 through its Academy[15]