Core Viewpoint - Salesforce Inc. is increasing prices for several products, reflecting the integration of artificial intelligence (AI) technology and adjustments in cost structure [1] Pricing Changes - The company announced an average price increase of 6% for its main product lines, effective in August [1] - The price of the office communication tool Slack will also see an increase [1] Innovation and Value - Salesforce stated that the price hikes are a reflection of significant ongoing innovations in their products and the value delivered to customers [1] - This marks the first price increase since 2023, following a seven-year period without any price adjustments [1]