Core Insights - Adidas' CEO indicated that U.S. retailers are ordering less product due to uncertainty surrounding tariffs, leading to widespread discounting [1][3] - Third-quarter sales in North America fell by 5%, with shares dropping over 10%, despite global revenue reaching a record of 6.63 billion euros ($7.73 billion) [2] - Adidas expects U.S. tariffs to reduce operating profit by 120 million euros this year, with the most significant impact anticipated in the fourth quarter [4] Sales Performance - North American sales decreased by 5%, and even after adjusting for currency effects, it remained the worst-performing market for Adidas [2][6] - Global revenue grew by 3%, reaching a quarterly record of 6.63 billion euros ($7.73 billion) [2] Retailer Behavior - Retailers are cautious and ordering less upfront, leading to increased flexibility with discounts to clear excess inventory [3] - The discounting trend is negatively impacting Adidas' full-price sales, as consumers are drawn to lower-priced competitors [3] Pricing Strategy - Adidas has raised prices on more expensive items while keeping prices stable for cheaper products to avoid alienating sensitive customers [5] - The price of the popular Samba sneaker increased from $90 to $100, although the visibility of these price increases to consumers is still uncertain [5] Supply Chain Adjustments - To mitigate the impact of tariffs, Adidas has reduced sourcing from China to the U.S. and implemented price hikes and supply chain changes [4][6] - A strong euro against the dollar resulted in a 300 million euro hit to quarterly sales, although North American sales adjusted for currency were up 1% [6]

Core Insights - Adidas' third-quarter sales in North America decreased by 5% due to a weak dollar and cautious U.S. retailers amid uncertainty regarding the impact of tariffs [1][2] - Despite the decline in North America, global revenues increased by 3% to a record 6.63 billion euros ($7.73 billion) [1] - The strong euro negatively impacted sales by 300 million euros, but when adjusted for currency, North American sales rose by 1%, slower than the overall currency-adjusted growth of 8% [2] Tariff Impact - Adidas anticipates that Trump's tariffs will reduce its operating profit by 120 million euros this year, with the most significant impact expected in the fourth quarter [3] - This estimate was revised down from an initial projection of 200 million euros due to price hikes and supply chain adjustments that mitigated some of the tariff effects [3] Pricing Strategy - The company has avoided raising prices on lower-cost items to cater to price-sensitive customers, instead increasing prices on higher-end products, such as the Samba sneaker, which rose from $90 to $100 [4] - CEO Bjorn Gulden noted that consumer reactions to the new price points have been acceptable, but it is still early to draw definitive conclusions [4] Supply Chain Adjustments - To manage the impact of higher U.S. tariffs, Adidas has reduced its sourcing from China to the U.S. [5] Market Position and Recovery - Despite a challenging consumer environment and excess inventory, Adidas continues to show growth [6] - The company is in the process of recovering from the fallout of ending its partnership with the Yeezy brand, which was previously a significant revenue source [6]

Financial Performance - Adidas reported strong second-quarter profits [1] Market Trends - Consumers keep snapping up retro sneaker models like the Samba [1] - Demand remains strong despite growing economic uncertainty [1]