Core Insights - Shenzhen Beiliang Technology Co., Ltd. (referred to as "the company") held a staff representative conference on December 26, electing Li Hua, the deputy director of the R&D center, as a staff representative director for the sixth board of directors, with a term until the board's term ends [1] Group 1: Company Overview - The company is a leader in the smart portable massage device industry and a national high-tech enterprise, focusing on health technology for over 20 years, with a core philosophy of "technology empowering health" [1] - The company has built a competitive advantage through a "hardware + service + ecosystem" model, entering a new cycle of high-quality development [1] Group 2: Technological Advancements - As of December 2024, the company holds a total of 1,919 intellectual property rights, with products like SeeX3 and Neck5lite winning the 2024 Red Dot Award and iF Design Award [1] - The company integrates cutting-edge technologies such as laser hair care and traditional Chinese medicine AI models into its products, with R&D investment reaching 43.69 million yuan in the first three quarters of 2025, accounting for 7.92% of revenue [1] Group 3: Market Expansion and Growth Strategies - The company has launched the "Easy Moment" health management brand, upgrading stores to a "technology products + effective massage" model, establishing a three-in-one service system by October 30, 2025, with 15 stores in cities like Shenzhen, Guangzhou, and Xi'an [2] - The company has made significant progress in overseas market expansion, with 79.87 million yuan in overseas revenue in 2024, a year-on-year increase of 9.49%, leveraging platforms like Amazon and TikTok [2] - Despite operational pressures from consumer market conditions, the company is expected to stabilize and recover performance through new business models, overseas channel development, and product category expansion [2]