Core Insights - The company has appointed Li Hua as the employee representative director of the sixth board, emphasizing its commitment to R&D and health technology [1] - The company is a leader in the smart portable massage device industry, focusing on "technology empowering health" and building a competitive advantage through a "hardware + service + ecosystem" model [1][2] - The company has a strong intellectual property portfolio with 1,919 patents and has received multiple awards for its products, indicating its innovation capabilities [2] - The company is actively expanding its market presence both domestically and internationally, with a focus on channel innovation and global layout [3][4] R&D and Product Development - The company invested 43.69 million yuan in R&D in the first three quarters of 2025, accounting for 7.92% of its revenue, highlighting its focus on maintaining competitiveness through innovation [2] - The introduction of the "Jiang Xiaozhu" series of smart moxibustion products combines traditional Chinese medicine with modern technology, addressing user pain points and enhancing customer retention [2] Market Strategy - The company is transforming its offline store model to a hybrid approach that combines technology products with effective massage services, launching the "Easy Moment" health management brand [3] - As of October 30, 2025, the company has established 15 "Easy Moment" stores across major cities, focusing on enhancing service offerings and expanding its market footprint [3] International Expansion - The company has been exploring overseas markets since 2010, establishing subsidiaries in Hong Kong, the United States, and Japan, and utilizing international platforms for online sales [4] - In 2024, the company achieved overseas revenue of 79.87 million yuan, a year-on-year increase of 9.49%, marking a new growth point for its performance [4]

Core Insights - Shenzhen Beiliang Technology Co., Ltd. (referred to as "the company") held a staff representative conference on December 26, electing Li Hua, the deputy director of the R&D center, as a staff representative director for the sixth board of directors, with a term until the board's term ends [1] Group 1: Company Overview - The company is a leader in the smart portable massage device industry and a national high-tech enterprise, focusing on health technology for over 20 years, with a core philosophy of "technology empowering health" [1] - The company has built a competitive advantage through a "hardware + service + ecosystem" model, entering a new cycle of high-quality development [1] Group 2: Technological Advancements - As of December 2024, the company holds a total of 1,919 intellectual property rights, with products like SeeX3 and Neck5lite winning the 2024 Red Dot Award and iF Design Award [1] - The company integrates cutting-edge technologies such as laser hair care and traditional Chinese medicine AI models into its products, with R&D investment reaching 43.69 million yuan in the first three quarters of 2025, accounting for 7.92% of revenue [1] Group 3: Market Expansion and Growth Strategies - The company has launched the "Easy Moment" health management brand, upgrading stores to a "technology products + effective massage" model, establishing a three-in-one service system by October 30, 2025, with 15 stores in cities like Shenzhen, Guangzhou, and Xi'an [2] - The company has made significant progress in overseas market expansion, with 79.87 million yuan in overseas revenue in 2024, a year-on-year increase of 9.49%, leveraging platforms like Amazon and TikTok [2] - Despite operational pressures from consumer market conditions, the company is expected to stabilize and recover performance through new business models, overseas channel development, and product category expansion [2]