Core Insights - Airbnb has launched a revamped app aimed at expanding services beyond home rentals, targeting a broader audience including private chefs, hairstylists, fitness trainers, and tour guides, with a goal of generating over $1 billion in annual revenue [1][2] - The new "Services" module and the relaunch of "Experiences" feature high-end, customized offerings, with nearly 20,000 curated experiences available at an average price of $66 [2][4] - The company plans to charge service providers approximately 15% commission, similar to the fees charged to hosts, while ensuring quality through a controlled onboarding process [4][6] Business Expansion - The new services will initially cover 260 cities globally, while the Experiences feature will start in 650 cities, reflecting a strategic approach to growth [4] - CEO Brian Chesky emphasized that the new offerings aim to integrate Airbnb more deeply into users' lives, allowing for service use even in their home cities [2][8] - The company is learning from past mistakes and focusing on high-quality, unique experiences rather than a broad range of offerings [6][7] Market Positioning - Airbnb's new services are positioned differently from competitors like Tripadvisor's Viator and GetYourGuide, which focus on ticket sales and tours, with estimates of around $3 billion in annual bookings for these platforms [5] - The company is also considering adding car rental services in the future, although it is currently not a priority [7] - Chesky believes that the expansion will help collect more data on user travel habits, enhancing personalized recommendations and potentially integrating advanced AI models for a more luxurious experience [7][8]