Core Insights - The home furnishing industry, particularly the door and window sector, is experiencing a transformation from scale expansion to value cultivation, driven by consumer demand for quality over mere functionality [1][2] - New豪轩门窗 is positioning itself as a leader in this transition by emphasizing high-quality products and creating a strong competitive moat [1] - The collaboration with Xinhua News aims to promote the "Good Home" era in China, enhancing consumer trust in the quality of domestic products [1] Company Overview - New豪轩门窗 has been in the door and window industry for 22 years, adopting a design philosophy of "One Window, One World" and integrating smart home technology into its products [2] - The company’s "Slim Narrow Frame System Window" features a 22mm ultra-narrow frame design, improving visibility by 40%, while the "Smart Sensor Window" can automatically open and close based on weather conditions, enhancing safety and convenience [2] - With a production capacity of 1.5 million square meters annually, New豪轩门窗 operates Asia's largest production base and has maintained the top sales position in the window category on Tmall for three consecutive years [2] Strategic Focus - New豪轩门窗's strategy is driven by five core factors: brand strength, product quality, design capability, service excellence, and delivery efficiency [2] - The company aims to set a benchmark for high-quality development in China's manufacturing sector through green manufacturing practices and industry collaboration [2] - Future plans include exploring innovative brand-building paths to position Chinese windows as a global benchmark in the industry [2]