冬日的上海，迎来一批新鲜热辣的广货。 700多款产品的背后，是中山作为粤港澳大湾区传统制造业城市扎实的产业基础。 作为改革开放前沿地，中山闯出了特色鲜明的"广货"标识： 在古镇，灯光是这里的世界语。三十余年间，它从一个农业小镇成长为掌控全球约60%灯饰照明份额的"光明之都"。这里的灯光设计，能还原 巴黎清晨的浪漫，也能模拟加州午后的热情，为全球无数家庭、酒店和城市地标，定义着光的情绪与美学。 1月31日，中山携"广货"首赴长三角，叩响上海这座消费"顶流之城"的大门。其间，中山有近780款特色产品在上海展出，率先迈出了"广货行 天下"制造优品进上海的第一步。 从省内专场到长三角展销，"广货行天下"为何选择上海？中山又为何能先行一步？ .南头冰箱。 广货行天下中山百货进上海筹备工作按"1+1+N"模式展开。"1"个EKA天物空间主展场，"1"个虹口瑞虹太阳宫分场，还有N个其他展销平台， 包括：火炬区的生物医药招商推荐会，古镇镇的上海灯具城，南头的家电龙头企业上海专卖店，还有2026广东年菜进上海营销行动现场。 其中，EKA天物空间主展场已经发动了全市200多家企业、500多款产品参展。包含新益昌机器人、长虹、TC ...

Core Viewpoint - The article emphasizes the integration of cultural elements into the global marketing strategy of Guangdong products, using the concept of "利是" (red envelopes) as a symbol of warmth and emotional connection in international trade [1][2]. Group 1: Hard Power of Guangdong Products - Guangdong products have established themselves as a core representative of Chinese manufacturing in global competition, with the Guangdong-Hong Kong-Macao Greater Bay Area's smart home appliance industry accounting for nearly 30% of the global market [3]. - The region produces a significant portion of China's consumer electronics, with brands like Huawei, OPPO, and vivo leading innovation, and Guangdong's exports in textiles and toys making up nearly 20% of the national total [3][4]. - The true "hard currency" attribute of Guangdong products lies in their stringent quality control and standards, which serve as a passport to international markets [3][4]. Group 2: Soft Power and Emotional Connection - The concept of "年货" (New Year goods) is evolving from mere products to carriers of culture, emotion, and blessings, with Guangdong's agricultural products leading in export value during the 14th Five-Year Plan period [6]. - The emotional aspect of "年货" is highlighted as a key factor in consumer purchasing decisions, with products like Guangdong lychees and traditional dishes becoming symbols of cultural connection for overseas Chinese [6][7]. - Digital technology is reshaping the export of "年货," allowing for precise market targeting and enhancing consumer engagement through storytelling and cultural narratives [7][8]. Group 3: Media+ Ecosystem for Global Reach - The "Media+" ecosystem is being developed in Guangdong to enhance the connection between products and global consumers, focusing on storytelling and cultural representation [10][11]. - This platform aims to improve supply-demand connectivity and address challenges faced by small and medium enterprises in international markets, facilitating easier access to global procurement networks [11][12]. - The initiative is expected to create a continuous narrative around Guangdong products, aligning with seasonal themes to maintain engagement and cultural relevance throughout the year [12].

Economic Overview - The overall economic operation in Qinghai Province is stable with progress, supported by industrial production growth, strong infrastructure investment, and increasing retail sales of consumer goods [1][2][3] Industrial Production - From January to November, the industrial added value of large-scale industries increased by 7.1% year-on-year, surpassing last year's growth rate of 6.7% [1] - The manufacturing sector saw a significant increase of 10.4%, which is 3.3 percentage points higher than the overall industrial growth [1] - Among 35 industrial categories, 18 reported year-on-year growth, resulting in a growth coverage of 51.4% [1] - In terms of products, 61 out of 120 major industrial products experienced production growth, with a growth coverage of 50.8% [1] - The production of lithium-ion batteries for electric vehicles surged by 46.0%, while clean energy developments showed promising trends with wind power generation increasing by 7.5% and solar power generation by 9.5% [1] Investment Trends - Fixed asset investment in the province decreased by 9.6% year-on-year, although the decline rate narrowed by 2.1 percentage points compared to the first ten months [2] - Infrastructure investment grew by 19.4%, accounting for 33.8% of total investment and contributing 5.0 percentage points to overall investment growth [2] - Notable growth was observed in the transportation sector, with a 56.3% increase, and telecommunications services growing by 34.1% [2] - In November, investment saw a year-on-year increase of 17.3%, marking the first positive growth since May [2] Consumer Market - The retail sales of consumer goods increased by 2.4% year-on-year, with retail sales from above-designated size units growing by 2.3% [3] - The "trade-in" policy has positively impacted sales, with significant growth in home appliances (21.8%), building materials (10.3%), and automobiles (6.2%) [3] - Basic living goods saw slight growth, with food and daily necessities increasing by 3.2% and 3.7%, respectively [3] - Smart products maintained rapid growth, with wearable smart devices' sales increasing by 3.9 times and smart home appliances by 28.6% [3]

Core Viewpoint - The National Standardization Administration has approved new national standards for smart home appliances, which will be implemented on May 1, 2026, focusing on "intelligent capabilities" and "application scenarios" to guide both manufacturers and consumers [1][2]. Group 1: Standards Overview - The standards include "Technical Requirements and Evaluation for Intelligent Home Appliances Part 1: General Requirements" and "Application Scenarios for Intelligent Home Appliances Part 1: General Requirements" [1]. - The standards define smart home appliances as products that integrate microprocessors, sensor technology, and network communication, enabling them to perceive and respond to their environment and user commands [1]. Group 2: Key Capabilities and Evaluation - Smart home appliances must possess key capabilities such as data management, human-machine interaction, intelligent control, and intelligent operation, with a five-level intelligence rating system (L1 to L5) for easy consumer assessment [2]. - Companies are required to clearly label the specific functions of smart features, network access methods, and information security risk alerts to enhance consumer convenience [2]. Group 3: Application Scenarios - The standards outline nine typical application scenarios for smart home appliances, including environmental management, health management, and energy resource management, providing a clear framework for product development and ecosystem interconnectivity [2]. - For example, in the environmental management scenario, specific requirements include temperature fluctuations not exceeding ±2°C and a minimum clean air quantity of 90% of the nominal value, ensuring measurable and evaluable smart interconnectivity effects [2].

Group 1 - The 27th China Building Expo (Guangzhou) will open on July 8, organized by the China Foreign Trade Center Group and the China Architectural Decoration Association, covering an area of 300,000 square meters with nearly 2,000 exhibitors and expected to attract over 200,000 domestic and international professional visitors [2] - This year's expo features three main sections: indoor space, doors and windows outdoor, and material intelligence manufacturing, with a new smart lighting exhibition area and the introduction of smart home products, including smart appliances and robots [3] - The expo will host over 70 events discussing opportunities in architectural design and AI, including a high-end residential design trend exhibition for 2025 and a forum on "Building Reconstruction: AI Towards New" featuring experts from the Hong Kong University of Science and Technology [4]