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Stellantis(STLA.US)L3自动驾驶项目搁浅 高成本与市场疑虑迫使转向外包
智通财经网· 2025-08-26 13:17
Core Insights - Stellantis has suspended its first L3-level advanced driver assistance project due to high costs, technical challenges, and concerns about consumer acceptance [1] - The company previously announced that its AutoDrive system was ready and would be a key strategic pillar, allowing drivers to disengage and perform other tasks under certain conditions [1] - Stellantis confirmed that the L3 software will not be launched, but did not explicitly state that the project has been canceled [1] Group 1: Project Status and Challenges - The AutoDrive project has been frozen and is not expected to be deployed, despite Stellantis stating that the technology is ready for deployment [1][3] - Stellantis is relying on suppliers for software development, which indicates a shift from its initial goal of in-house development [3][4] - The company is focusing on internal resources to create differentiated end products while collaborating with selected suppliers to obtain competitive technology [3] Group 2: Industry Trends and Strategic Shifts - Traditional automakers are facing significant challenges in developing software-defined vehicles, including rising costs, talent shortages, and legacy system issues [2] - The automotive industry is witnessing a strategic shift where companies are reassessing the feasibility of independent development and the associated risks [4] - Stellantis aims to generate €20 billion (approximately $23.4 billion) in annual revenue from software-related products and subscription services by 2030 [5] Group 3: Future Outlook - Stellantis is under pressure to reduce costs following a year of declining sales, with new CEO Antonio Filosa expected to unveil a detailed strategy by early 2026 [5] - The company’s stock has dropped over 40% in the past 12 months, indicating market challenges [5] - Advanced driver assistance systems (ADAS) are seen as a precursor to fully autonomous vehicles, potentially opening up a trillion-dollar market for ride-hailing fleets and personal autonomous vehicles [5]