Sega's Strategic Focus - Sega aims to revive its legacy by focusing on global market expansion and transmedia licensing programs [3][5][6] - The company plans to revive old IPs (Intellectual Properties) within the next 2-3 years to create new revenue streams [6] - Sega is shifting its attention to console, PC, and mobile platforms [5] Market and Industry Trends - Mobile gaming represents more than half of the game business and is expected to grow further [9] - The gaming industry is evolving with new technologies like AI [20] - Nintendo's Switch launch exceeded expectations [17][19] Challenges and Opportunities - A key challenge for Sega is shifting developers' mindset towards a global market focus [7] - Sega is partnering with Chinese partners to explore the Asian market [12] - Sega acquired Rovio (Angry Birds) to explore the mobile market [10] Financial Performance and Licensing - Sega's licensing revenue has nearly tripled in the past four years [2] - Sega's shares have doubled since the first Sonic movie in 2020 [2] - The Sonic the Hedgehog movie trilogy has grossed over $1 billion at the global box office [2]