开年以来，AI 图片赛道迎来一轮小高潮。今年 3 月，在我们统计的月访问量超 200 万的 Web 端 AI 图片产品中，有 45 款产品访问量呈现环比上涨，最高 增幅超过 600%。这些爆款背后的共同特征，是一股席卷社交平台的"吉卜力风"。 回顾 2022 年至今几轮 AI 爆款产品（如 Lensa、妙鸭相机、黏土滤镜、吉卜力），其流量爆发的逻辑始终贯穿着四大共性：操作门槛极低、个性表达鲜 明、用户参与感强烈，且天然具备高分享属性。而在用户"了解—制作—发布—传播"的链路中，社交平台也不再只是承接内容的渠道，更是 AI 图片工具 之外最重要的"参与者"。 在这股 AI 特效热潮中，Snapchat 这个风靡海外的社交平台显得尤为特殊——它既是滤镜创作的工具平台，也是内容传播的分发平台。事实上，早在 AI 生图流行前，Snapchat 就已借助"宝宝滤镜""性别互换滤镜""哭泣滤镜"等 AI/AR 滤镜实现过"病毒式"传播，不少玩法甚至成为全球社交平台竞相模仿的对 象。如今，随着生成式 AI 拓宽创作边界，Snapchat 也开始了让品牌自然融入用户表达的进一步探索。 核心入口相机中的滤镜从 AR 升级到 A ...

Reddit (RDDT) shares have plunged 26.5% in the year-to-date period, underperforming the broader Zacks Computer & Technology sector’s decline of 11% and the Zacks Internet - Software industry’s rise of 5.8%.The underperformance can be attributed to the worsening macroeconomic environment following U.S. President Donald Trump’s decision to levy tariffs on trading partners, including China and Mexico. Intense competition from other social media platforms is consistently affecting user engagement and market sha ...

Snap (SNAP) is expanding its brand-focused ad offerings with Sponsored AI Lenses, a new ad format powered by generative AI technology. This innovative format places users at the center of the brand experience by generating personalized, AI-driven images that encourage self-expression and social sharing. Brands using Sponsored AI Lenses benefit from increased engagement, which can boost impressions by 25-45% in a single day.Early adopters like Uber and Tinder saw higher-than-average playtimes, showcasing the ...