Core Viewpoint - TCL celebrates the opening of "TCL Edelweiss Land" in Milan, coinciding with the Milano Cortina 2026 Winter Olympics, showcasing its commitment to innovation and excellence in technology [1][7]. Group 1: Event and Exhibition - The "TCL Edelweiss Land" exhibition opened on February 5, 2026, in front of Milan's central train station, featuring over 500 square meters of TCL's latest innovations [1][8]. - The exhibition runs from February 5 to February 22, 2026, allowing visitors to engage with TCL's products and experience the brand's commitment to sustainability and creativity [8][9]. Group 2: Partnership and Technology - TCL is a global partner of the Olympic Games, providing essential technology such as televisions and digital signage to enhance the viewing experience for millions of fans [4][13]. - The company aims to transform fan experiences during the Olympics through its advanced technology, including AI-enabled air conditioning and display technology [4][10]. Group 3: Athlete Support and Community Engagement - TCL supports athletes by providing next-generation household appliances and technology that enhance their comfort and connectivity during the Olympics [5][6]. - The "It's Your Greatness" campaign encourages individuals to discover their potential, aligning with the Olympic values of inspiration and excellence [3][6]. Group 4: Leadership Statements - Kevin Wang, CEO of TCL Technology, emphasized the importance of innovation in the partnership with the Olympic Committee, highlighting shared values of excellence and community [7][9]. - Kirsty Coventry, President of the International Olympic Committee, praised TCL's global reach and commitment to bringing the Olympic spirit to communities worldwide [9].

Core Viewpoint - TCL has launched its creative showcase, TCL Edelweiss Land, in Milan to celebrate the Winter Olympics Milano Cortina 2026, emphasizing its commitment to innovation and excellence in technology [1][7]. Group 1: Event and Launch Details - TCL Edelweiss Land was inaugurated on February 5, 2026, in front of Milan's central station, featuring notable guests such as Kirsty Coventry, IOC President, and Kevin Wang, CEO of TCL Technology [1][2]. - The showcase will be open from February 5 to February 22, covering over 500 square meters, allowing visitors to explore TCL's latest innovations and engage in photo opportunities [8]. Group 2: Technological Contributions - TCL is providing televisions, digital signage, and technical support to Olympic Broadcasting Services (OBS) to enhance the viewing experience of the Winter Olympics for millions of fans worldwide [4]. - The company is also showcasing its AI-optimized air conditioners and other innovations in the Olympic Village, enhancing the comfort and experience for athletes and fans alike [4][5]. Group 3: Campaign and Values - The campaign "It's Your Greatness" encourages individuals to find their excellence, aligning with the Olympic theme "IT's your vibe," and aims to inspire communities globally [3][6]. - TCL's commitment to sustainability and innovation is reflected in the design of TCL Edelweiss Land, which adheres to environmentally friendly principles [8]. Group 4: Partnerships and Future Outlook - Kirsty Coventry highlighted TCL's global reach and shared values with the IOC, emphasizing the company's role in connecting people to the Olympic spirit [9]. - TCL's partnership with the Olympics is seen as a significant step in its journey as a global partner, focusing on innovation and excellence in technology [7][12].

Core Viewpoint - TCL, a leading global technology company and partner of the Olympic and Paralympic Games, launched its campaign "It's Your Greatness" and opened the TCL Edelweiss Land exhibition in Milan to celebrate the Winter Olympics Milano-Cortina 2026 [1][3][7]. Group 1: Event and Exhibition Details - The TCL Edelweiss Land exhibition opened on February 5, 2026, at Piazza Duca d'Aosta in Milan, featuring over 500 square meters of space showcasing TCL's latest innovations [8]. - The exhibition runs from February 5 to February 22, 2026, and aims to inspire visitors to create something exceptional while adhering to ecological principles [8]. - Key guests at the opening included Kirsty Coventry, President of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology [1][7]. Group 2: Technological Innovations and Contributions - TCL is providing televisions, digital advertising, and technical support to Olympic Broadcasting Services to enhance the viewing experience of the Winter Olympics for millions of fans worldwide [4]. - The company is also showcasing its "screen universe" and AI-supported air conditioning technologies at the Olympic Village in Milan [4]. - TCL's innovations aim to improve athletes' performance and comfort in Olympic villages, with products like smart washers and dryers [5]. Group 3: Commitment to Sports and Community - The slogan "It's Your Greatness" reflects TCL's commitment to excellence and aligns with Olympic values, encouraging individuals to find their own greatness [6]. - TCL supports a team of 15 athletes from 8 countries participating in the Winter Olympics and Paralympics, highlighting its dedication to sports [6]. - Kirsty Coventry emphasized TCL's global reach and its role in inspiring success and connecting communities through the Olympic spirit [9]. Group 4: Company Background - TCL, founded in 1981, is a prominent technology company focused on providing innovative solutions, including televisions and smart home devices [11]. - The company operates 47 research and development centers and 39 manufacturing bases worldwide, reinforcing its position as a competitive global brand in smart technologies [12]. - TCL has become an official global partner of the Olympic and Paralympic Games in the category of home audiovisual devices and appliances [12].