Core Insights - TikTok's e-commerce growth highlights the profitability of the "Miao Jie" model, despite skepticism about earning potential on the platform [1] - The analysis focuses on three dimensions: traffic acquisition, monetization pathways, and operational costs [1] Group 1: Traffic Acquisition - TikTok's decentralized algorithm offers significant opportunities for newcomers, allowing even accounts with zero followers to achieve high exposure through quality content [3] - A case study illustrates a user starting from zero followers who generated over 3 million views on a pet product video, leading to 1,200 sales in three days and a profit exceeding $6,000 [3] Group 2: Monetization Pathways - TikTok's monetization efficiency surpasses traditional e-commerce models, with a streamlined process that allows users to complete purchases in just three steps, resulting in a conversion rate 30% higher than text-based e-commerce [4] - Different sales models are identified: short video sales for beginners focusing on visually appealing products, live streaming for teams with supply chain resources, and private domain traffic management to enhance customer retention [5] Group 3: Operational Costs - TikTok e-commerce has a low startup cost compared to domestic platforms, with initial investments ranging from $1,000 to $2,000, significantly lower than the $5,000 required for platforms like Douyin [7] - The operational model allows for minimal investment in accounts, content creation, and logistics, making it accessible for various entrepreneurs [7] Group 4: Market Opportunities - TikTok e-commerce is positioned as a "profit accelerator" for ordinary individuals, particularly suitable for part-time entrepreneurs, traditional foreign trade converters, and content creators [7] - Despite increasing competition, the platform remains in a phase of traffic dividends, with opportunities for new entrants in 2024 through precise product selection and quality content [9]