Group 1 - The core viewpoint of TME's internationalization is built on its domestic market capabilities, with the Chinese digital music market expected to reach 211.35 billion yuan in 2024, growing by 10.8% year-on-year, driven by music live streaming and short video consumption [1] - TME has upgraded its service model from early paid subscriptions and digital albums to a diversified service matrix that includes offline performances, online interactions, and artist-related services, resulting in a significant increase in online music service revenue by 27.2% to 6.97 billion yuan in Q3 [1] - The company has established a multi-tiered membership system that effectively converts free users into paying members, enhancing both penetration rates and average revenue per paying user (ARPPU) [1] Group 2 - TME's internationalization strategy is not merely about business output but involves three main paths: content dual activation, platform bridging, and industry ecosystem co-construction [2] - On the content side, TME collaborates with international labels like DREAMUS and KING RECORDS, while also distributing Chinese music to over 170 overseas platforms, achieving significant success with localized versions of songs [2] - TME's localized operations include events like "JOOX Music Night" in Bangkok and the "Star Power" monthly selection in collaboration with Billboard, aimed at promoting Chinese music internationally [2] Group 3 - TME's internationalization efforts have created a full-chain layout from content creation to platform distribution, addressing challenges in the Chinese music industry's overseas expansion [4] - The company aims to shift the industry from "single-point breakthroughs" to "cluster exports," leveraging the decentralization trend in the global music market [4] - TME's executives emphasize the importance of continuous innovation and expanding service boundaries to enhance user engagement and drive revenue growth [4] Group 4 - TME plans to deepen content co-creation and cross-cultural collaboration, promoting Chinese music in the global market while bringing quality overseas resources into China [4] - The exploration of "industry ecosystem internationalization" is expected to support TME's sustained growth and provide a replicable model for the globalization of the Chinese music industry [4] - This strategy aims to showcase the beauty of Eastern music on the world stage, backed by the trillion-yuan cultural and entertainment market [4]