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How a taco can change the world | Kristen Corral | TEDxLasVegas
TEDx Talks· 2025-11-14 17:31
What if changing the world was as simple as eating a taco. I know it sounds completely ridiculous, but stick with me because food has the power to do more than just fill our stomachs. It can connect, transform, and even build entire communities.Think about it. Our whole lives revolve around food, vacations, family gatherings, even that age-old debate of what are we eating for dinner. But food isn't just sustenance.It's a thread that connects us all. Have you ever had a really bad day, a hard week, or an awf ...
在美国大受欢迎的快餐 Taco Bell,为什么难以吸引中国消费者?| 声动早咖啡
声动活泼· 2025-09-15 09:46
Core Viewpoint - Taco Bell, a subsidiary of Yum Brands, has achieved significant success in the U.S. fast-food market but has struggled to expand in China, with fewer than 30 locations compared to over 8,000 in the U.S. [2][3] Group 1: U.S. Market Success - Taco Bell is the fourth-largest fast-food chain in the U.S., surpassing brands like Burger King and Subway, with a revenue growth of 4% in Q2 despite an overall industry downturn [3][4] - The brand's competitive pricing strategy, offering customizable meal boxes for around $6, has attracted cost-conscious consumers amid rising inflation [4] - Taco Bell's rapid innovation cycle, updating its menu every four to five weeks, has kept the offerings fresh and appealing to younger consumers [5][6] - Chicken-related products now account for 40% of Taco Bell's orders, reflecting a shift in consumer preferences [6] Group 2: Challenges in China - Taco Bell has fewer than 30 locations in China, while KFC has over 11,000, indicating a significant disparity in market penetration [8][12] - The brand's Mexican cuisine faces a weak audience base in China, with many consumers unfamiliar with items like tacos and burritos [8][9] - Taco Bell's attempts to adapt to local tastes have led to menu changes that some consumers feel stray too far from authentic Mexican cuisine [11] - After a brief initial entry into the Chinese market, Taco Bell exited due to poor performance and only returned in 2016, but has since closed many locations to focus on core markets [10][12]