Core Insights - Tianyin Holdings reported a revenue of 46.326 billion yuan in the first half of the year, with its self-built brand "Yixiu Ge" showing continuous growth [1] - The company has established a digital platform for "Yixiu Ge," integrating various operational aspects to enhance efficiency [1][2] - The smartphone repair industry is experiencing rapid growth due to the increasing demand for repairs driven by the proliferation of smartphones and advancements in technology [2][3] Company Developments - "Yixiu Ge" has surpassed 300 stores nationwide, covering over 20 provinces and 60 cities, with a focus on Guangdong and the Beijing-Tianjin-Hebei region [1][2] - The company has developed its own accessory brands "Telling" and "Yixiu Yigou," providing high-quality accessory products [1] - Tianyin Holdings has a strong foundation in the smartphone after-sales service sector, having repaired over 30 million devices and trained around 500 engineers [1] Market Strategy - The company plans to expand "Yixiu Ge" to 2,000 chain stores in major cities across the country, aiming for a "Hundred Cities, Thousand Stores" strategy by 2025 [3] - The rapid development of "Yixiu Ge" is expected to become a new profit growth point for Tianyin Holdings, enhancing its operational management capabilities in the new retail sector [3] - The integration of repair, recycling, and sales services under "Yixiu Ge" addresses consumer pain points and improves user experience [2]