Our next guest here agrees. Joining us now to discuss what all this means for the digital ad market is Mark Douglas, CEO of advertising tech firm Mountain. And Mark, uh it's great to have you on this.Is this a genuine uh concern among advertisers that essentially this magic ad targeting uh algorithm is is all of a sudden not going to be as useful at least for for a while. >> Yeah. I mean, it's a legitimate concern.And I my opinion on this is is everyone is so focused on where the data is that they're forget ...

US Treasury Secretary Scott Bessant said a framework to keep the TikTok app running in the United States has been reached. President Trump and she can speak to complete this deal. We've been very close before.Remind us of how close we came. But like six months ago, well, we came extremely close back in the spring. I think it was a couple of weeks before the deadline had been reached.Vice President Pence said we are very close on a high level deal. And then days before President Trump basically said we are a ...