New-vehicle sales in 2025 rise barely above 1986: Four decades of structural stagnation, plunges, and partial recoveries. Total new-vehicle sales, as measured by deliveries to end users, rose by 2.4% in 2025 to 16.2 million vehicles, the highest since 2019, and just a hair above where sales had been in 1986 – four decades of structural stagnation, plunges, and partial recoveries. The two best years were 2000 and 2016, with 17.4 million and 17.5 million vehicles sold. In 2025, sales were 6.4% below the year ...

Toyota Motor Corporation is a Japanese automaker based in Toyota City, Aichi, Japan. It was founded in 1937 by Kiichiro Toyoda and expanded into the world’s largest auto manufacturer. The company produces over 10 million vehicles per year. Toyota’s marketing strategy drives sustainable growth and success. In 2024, Toyota generated $305.26 billion in annual revenue. Its trailing twelve months (TTM) revenue was $326.24 billion as of Oct 2025. [1]To understand Toyota’s secret to success, here is a comprehensiv ...