Core Insights - RedCloud Holdings plc has launched the TradeX program to facilitate bulk trading of essential FMCG products, addressing supply and demand mismatches in emerging markets [1][4] - The program aims to tackle a significant $2 trillion inventory gap in retail commerce caused by inefficiencies in supply chains and a lack of data-driven decision-making [2] - TradeX utilizes RedAI trading data to enable familiar trading methods through phone and messaging platforms, preserving traditional relationships while transitioning to digital trade [3] Company Overview - RedCloud operates a trading platform that connects brands, distributors, and retailers in high-growth consumer markets, aiming to unlock access to key purchase and sales data [6] - The platform leverages AI-driven insights to facilitate faster B2B purchases and inventory decisions, addressing complex purchasing behaviors in large product catalogs [6] Program Implementation - TradeX has been piloted successfully in Nigeria since early 2025 and is now live in Nigeria, Brazil, South Africa, and Argentina [4] - The company earns transaction fees by matching buyers and sellers in specific categories through the TradeX program [4] - Future enhancements may include the integration of agentic AI brokers to accelerate bulk trade deals and expand FMCG sales reach [5]