U8产品体系

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燕京啤酒(000729) - 000729燕京啤酒投资者关系管理信息20250710(一)
2025-07-10 10:16
Group 1: Company Overview and Market Strategy - Beijing Yanjing Beer Co., Ltd. focuses on product, channel, and regional collaboration for market expansion [1] - The company is increasing investment in the U8 product system to enhance product competitiveness and promoting canned products in retail channels [1] - Aiming to improve market coverage through offline terminal distribution and online instant retail channels [1] Group 2: New Product Launches - The newly launched soda products leverage existing beer distribution networks, targeting dining scenarios like hot pot and barbecue [2] - The "beer + soda" consumption model meets diverse beverage needs in dining contexts [2] - The brand aims to resonate emotionally with young consumers, enhancing brand influence and reputation [2] Group 3: Health-Oriented Products - The company produces health-oriented products, including Jiulongzhai Sour Plum Soup and natto-related products [2] - Jiulongzhai Sour Plum Soup is a traditional product that aligns with modern health trends [2] - Yanjing natto is rich in essential amino acids, vitamins, and minerals, catering to health-conscious consumers [2]