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广州太古里又迎首店,安德玛全球首家智能运动社交空间落户
Nan Fang Du Shi Bao· 2026-01-23 15:04
安德玛总裁兼首席执行官凯文·普朗克(Kevin Plank)携亚太区及中国高管团队齐齐亮相,助威会馆开 业,还在火热的运动氛围感染下,加入本地运动社群,同场开练,也向更多广府运动达人发出号召,来 广州热练会馆试炼装备、碰面切磋,"入嚟一齐威"! 1月23日,Under Armour安德玛广州热练会馆于广州聚龙湾太古里盛大开业。该会馆将运动 精神和岭南在地文化融合一体,以打造"运动江湖聚脚地"为理念,广邀各路运动爱好者入场 体验。作为安德玛全球首家智能运动社交空间,这一全新概念门店是安德玛探索面向未来的 运动零售新范式,也是品牌在中国市场加速推进零售创新与社群运营的新起点。 安德玛总裁兼首席执行官凯文·普朗克携亚太区及中国高管团队齐齐亮相。 "这家全新概念店的落成,是安德玛的重要里程碑。"凯文·普朗克表示,"我们希望把门店真正打造成兼 具智能体验、沉浸氛围和社群温度的运动主场。这不仅是为未来零售模式做出的大胆探索,更是我们对 运动零售体验的一次重新定义,也希望由此持续激发本地运动文化的蓬勃活力。" 【开业现场】 广州热练会馆坐落于聚龙湾太古里一期的核心位置,是安德玛专为运动家打造的互动式多媒体运动空 间。店内融 ...
安德玛转型阵痛,昂跑、彪马利润承压,阿迪却意外惊艳市场
Nan Fang Du Shi Bao· 2025-05-15 05:56
Core Insights - The global sports brand industry is facing multiple pressures including economic slowdown, tariff impacts, rising costs, and weak consumer demand [2] - Under Armour reported a 9% decline in annual sales to $5.2 billion for the fiscal year ending March 31, 2025, with a net loss of $201 million [4][5] - On, a rising brand, experienced a 38% drop in net profit for Q1 2025 despite a 43% increase in sales, indicating challenges in maintaining profitability amid expansion costs [7][9] Under Armour - Under Armour's Q4 revenue fell 11% to $1.2 billion, but gross margin improved by 1.7 percentage points to 46.7% [4] - The company is focusing on full-price sales, reducing promotions, optimizing inventory, and implementing layoffs to enhance profitability and brand positioning [5] - North American revenue decreased by 11% to $3.1 billion, while international revenue fell by 6% to $2.1 billion, with the Asia-Pacific region down 13% to $755 million [5] On - On's Q1 2025 sales surged by 43% to 726.6 million Swiss francs, but net profit dropped by 38% to 56.7 million Swiss francs, resulting in a net profit margin of 7.8% [7] - The brand plans to increase prices in the U.S. market starting July, with potential expansion of this strategy to other markets next year [7] - The Asia-Pacific market saw a remarkable 130.1% increase in sales, becoming a key growth driver for the brand [7] Puma - Puma's Q1 2025 net profit plummeted by 64%, with sales growth of only 0.1% to €2.076 billion [10][12] - The company reported a significant drop in EBIT, down 63.7% to €57.7 million, while maintaining its sales and profit guidance for the fiscal year [12][13] - Puma is implementing cost efficiency plans and plans to cut 500 jobs globally by the end of Q2 [13] Adidas - Adidas reported a strong Q1 2025 with a 13% increase in sales to €6.15 billion, achieving a record high for the quarter [17] - The company’s operating profit surged by 82% to €610 million, driven by strong sales of retro shoe models [17] - Despite the strong performance, Adidas remains cautious about long-term goals due to geopolitical uncertainties and changing consumer sentiments [17]