Core Viewpoint - Douyin has become the largest online sales platform in the VDS industry and continues to maintain rapid growth, while Tmall and JD still hold significant market shares [1] Group 1: Company Strategy - The company will continue to optimize its operational strategies and enhance social media penetration [1] - It aims to drive iteration and upgrade of major product categories based on consumer demands and preferences across different channels [1] - The company plans to optimize target demographics and brand assets to continuously improve online operational efficiency [1] Group 2: Market Trends - Cross-border e-commerce is experiencing good growth [1] - The company seeks to find incremental growth opportunities on Douyin and in cross-border markets [1]