Core Viewpoint - The article discusses the innovative approach of Vala, a multifunctional electric vehicle designed to serve as a versatile living and working space, aiming to redefine the concept of mobility and lifestyle [2][5][24]. Group 1: Product Features and Design - Vala Pro is a multi-purpose electric vehicle (MPV) measuring 5 meters in length and less than 2 meters in width, featuring a unique design that allows for various configurations, including a bed and a workspace [2][4]. - The vehicle includes advanced features such as a heating system, multiple charging ports, and a customizable interior, allowing owners to personalize their space like building with Lego [4][22]. - Vala aims to create a new category of vehicle that transcends traditional uses, functioning as a home, office, or camping space, thus filling a market gap [5][24]. Group 2: Company Background and Transition - The founder, Sun Haitao, previously established 51 Credit Card and has a history of entrepreneurship, including ventures in outdoor camping and SaaS services [4][12][14]. - Following regulatory changes affecting 51 Credit Card, the company pivoted towards the camping sector, leading to the creation of the Vala brand as a new core business [15][32]. - The transition to vehicle manufacturing is supported by a growing interest in outdoor lifestyles and the rapid development of the electric vehicle market in China [18][32]. Group 3: Market Strategy and Sales - Vala employs a light-asset model, collaborating with automotive manufacturers for production while focusing on design and market positioning [19][21]. - The sales strategy relies on a co-creator model, where customers can engage directly through a mini-program, with sales driven by user recommendations rather than traditional dealership networks [27][30]. - Initial sales figures indicate a slow market entry, with 99 vehicles sold in the first quarter and a 27.3% increase in the second quarter, reflecting the challenges of educating consumers about this new vehicle category [27][29]. Group 4: Future Plans and Vision - Sun Haitao envisions Vala as a transformative product that could redefine living spaces, with plans to expand the vehicle's price range to attract a broader customer base [29][32]. - The company is considering a rebranding to Vala Inc. to align its identity with its new focus on vehicle manufacturing, indicating a significant strategic shift [33][35]. - The long-term goal is to leverage the Vala vehicle to create a sustainable business model that could surpass the revenues of previous ventures, with projections suggesting substantial financial potential [32][33].

Core Insights - Vala has officially opened its first experience center in Shandong, marking the implementation of its "mobile third space" concept in the region [1] - The experience center is designed as a "lifestyle laboratory," differentiating itself from traditional car dealerships by focusing on "spatial freedom and scene co-creation" [2] - The opening of the Shandong experience center is a significant step in Vala's "Hundred Cities Plan," which aims to expand its mobile lifestyle ecosystem across over 60 cities in more than 20 provinces nationwide [6] Group 1 - The experience center showcases the Vala Pro model, featuring a 2.1-meter height after the roof is raised, modular tracks for quick mode switching, and an 81kWh battery that can power devices for up to 12 hours [2] - The "co-creator plan" encourages car owners to share their lifestyle experiences, attracting potential users interested in mobile living, ultimately leading to increased sales [2] - The opening event utilized immersive scene marketing to engage target customers, resulting in immediate sales, highlighting the center's community aspect [4] Group 2 - Future activities planned at the experience center include "seaside starry cinema" and "Laoshan tea travel car gathering," aimed at further activating the regional market [6] - Vala's founder emphasizes that the lifestyle offered by Vala knows no boundaries, as the vehicle can serve multiple functions such as an office, café, and nursery [6] - The innovative approach of Vala may serve as a model for transformation in the automotive retail industry [6]

以下文章来源于明亮公司 ，作者主编24小时在线 明亮公司 . 追踪新商业、好公司，提供一手情报与领先认知。 作者：苏打 出品：明亮公司 后来，这座小木屋的屋顶，成为多功能车Vala斜升顶的灵感来源。"Vala是一个新场景和市场增量，它不是普通私家车，甚至也不是传统意义 上的房车和露营车。 我们希望探索车停下来时的更多使用场景，它出售的是一种生活方式 。" 12月12日，国内首款纯电升顶多功能车Vala Pro正式亮相，这也是继今年中推出首款纯电Vala之后，孙海涛认为"可以正式与公众见面"的第 二代Vala。 作为51信用卡创始人兼董事长，Vala被孙海涛视为又一次"创业"。2018年，51信用卡（2051.HK）于香港主板上市， 目前Vala归属的吾壹汽 车为51信用卡旗下子公司 ，本次发布的Vala pro由吾壹汽车与北京汽车制造厂联合打造。 "或许自由更胜一筹"是印在每部Vala车身上的slogan。在孙海涛看来，Vala出售的并非只是车本身，而是一种围绕这款车能够触及想象力边 界的生活方式。比如，配备发烧友级别的娱乐系统、车载地暖、热水系统，以及将车内部件尽可能实现乐高式的模块化设计等等。 近日，「明 ...