Core Viewpoint - Bosideng positions itself at the forefront of extreme cold exploration through technological innovation, emphasizing its long-standing commitment to providing warmth in extreme environments, as demonstrated during its recent polar-themed event in Harbin [1][20]. Group 1: Event Highlights - The event titled "Life Meets the Polar" was held on December 7 in Harbin, featuring notable attendees including government officials, industry experts, and brand ambassadors, showcasing Bosideng's 49 years of craftsmanship and 28 years of polar exploration collaboration [1][3]. - A snow sculpture inspired by China's first domestically built polar research icebreaker, "Snow Dragon 2," was unveiled, symbolizing Bosideng's narrative of overcoming cold challenges [3][5]. Group 2: Product Innovation - The sixth generation of the extreme cold series was launched, designed for polar exploration, featuring advanced thermal technology capable of withstanding temperatures as low as -60°C [5][7]. - The new series incorporates a three-layer thermal technology system, including GORE-TEX fabric, a unique insulation structure mimicking polar bear fat, and a patented moisture-wicking system, enhancing breathability and warmth retention [5][14]. Group 3: Brand Philosophy and Market Position - Bosideng's founder, Gao Dekang, emphasized the brand's mission to create high-quality down jackets that can withstand extreme conditions, reflecting a commitment to innovation and excellence in the down apparel industry [7][20]. - The company has achieved significant market presence, with its down jackets sold in 72 countries and a cumulative sales figure exceeding 200 million units, maintaining a leading position in the domestic market for 30 consecutive years [18][16]. Group 4: Research and Development Strategy - Bosideng is focusing on a dual approach of research and industry integration to enhance its cold protection technology, with plans to establish a smart manufacturing facility in Harbin to streamline production processes [14][15]. - The brand has accumulated 1,520 patents, establishing a strong technological barrier and driving innovation in the down apparel sector [16][18]. Group 5: Future Outlook - The Chinese down apparel market is projected to exceed 227 billion yuan in 2024, with a compound annual growth rate of 11.5% from 2020 to 2025, indicating a shift in consumer demand towards functional and fashionable products [16]. - Bosideng aims to leverage its expertise in down technology to expand its product matrix, addressing diverse market needs while maintaining a focus on high-quality, innovative offerings [16][18].